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Do Email Newsletters Really Work?
CE Pro Executive Series Webinar details the cost, frequency and content for a good email newsletter.
A solid email newsletter campaign is often overlooked. Is it worth my time? Do clients read them? Do they generate business?
The answers to all those questions is a definitive “yes,” according to panelists in the CE Pro Executive Series Webinar “Developing Effective Email Marketing: Five Solutions to Grow Revenue.”
Kevin Hourihan, president of Cyber Home Networks, was a skeptic. He started an email newsletter a few years ago, but seemed to never have the time to get to it. He says first it was monthly, then quarterly, then whenever he could get to it.
Five months ago, he started using an outside vendor (Relidy.com) to do his two-page newsletter. Relidy is an outsource newsletter company that specializes in working with integrators. He immediately got results in the form of compliments from his customers, builders and architects, and a $5,000 upgrade sale.
According to Sean Busha of Relidy, email newsletters cost as little as $225 per issue to create and send out. They are 100 percent trackable, so dealers know which customers opened and read them.
Busha discussed some keys for Webinar attendees:
Hourihan says dealers are “crazy not to be doing an email newsletter in this recession.”
Related: 4 Tips for a Successful Email Newsletter
The answers to all those questions is a definitive “yes,” according to panelists in the CE Pro Executive Series Webinar “Developing Effective Email Marketing: Five Solutions to Grow Revenue.”
Kevin Hourihan, president of Cyber Home Networks, was a skeptic. He started an email newsletter a few years ago, but seemed to never have the time to get to it. He says first it was monthly, then quarterly, then whenever he could get to it.
Five months ago, he started using an outside vendor (Relidy.com) to do his two-page newsletter. Relidy is an outsource newsletter company that specializes in working with integrators. He immediately got results in the form of compliments from his customers, builders and architects, and a $5,000 upgrade sale.
According to Sean Busha of Relidy, email newsletters cost as little as $225 per issue to create and send out. They are 100 percent trackable, so dealers know which customers opened and read them.
Busha discussed some keys for Webinar attendees:
- The best days and how often to send email newsletters
- The best “subject” lines to get clients to open the email
- The best content for an email newsletter
- The best design for an email newsletter based on the ways the human eye “reads”
- How to create and maintain a good contact database
Hourihan says dealers are “crazy not to be doing an email newsletter in this recession.”
Related: 4 Tips for a Successful Email Newsletter
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About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
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My idea for newsletters is to target clients who are due for upgrades. So lets say you have a client with a 10 year old projector. The newsletter you send to him discusses the advancements in projector technology. The next one will about about Blu-ray & how 1080P will ‘blow you away’.