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10 Applications for Residential Cameras (and How to Sell Them)
Driveway, front-door, nanny, pool, doggy and alarm verification are just some key uses for the growing area of residential CCTV that dealers can discuss with clients.
Residential CCTV is growing by leaps and bounds. While the economy is making many people uncertain in their business life, there is a growing trend towards providing greater security and diligence over one’s domain(s).
While security cameras used to be optional for businesses, they’ve become standard to protect assets and verify alarms. Insurance companies now demand cameras have backup recording software with a minimum of a week capability to historically review events.
Meanwhile, residential camera systems are growing in frequency. In the past, commercial CCTV made up about 97 percent of camera sales, but the advent of iPads and other devices that allow homeowners to more easily view their camera images is sure to sway that percentage lower.
Photos: Residential Cameras
Here are 10 key residential applications to discuss with clients:
Front Door Cameras: Placing a camera at the front door enables visual identification before opening the door. This prevents the most common fear of people who are home alone - the home invasion robbery. Also, most burglars will knock on the front door to see if someone is home before entering an open window or door.
A quality camera system that enables positive identification at the door is a likely addition to any home security sale. From a homeowner’s viewpoint, while a security camera may not be a necessary part of a home theater installation, it's most convenient to install a camera solution at that time rather than disrupt the client later.
Pool/Spa Cameras: Safety-conscious families want to keep an eye on their children when they’re near water. With a pool/spa camera system, clients can have peace of mind while watching their children from a TV or monitor anywhere in the home. A pool/spa camera with a built-in microphone allows homeowners to listen to the activity outside. Many IP cameras have 2-way communication with independent listen and talk features or can simply be placed into the audio input of a TV.
A terrific “wow” feature is to build an underwater camera into a pool light so parents see their children swimming underwater. Pool alarms on the exterior doors are required in many states, so an added camera feature could be a motion-activated sensor built into the camera software to trigger a flashing light or alarm.
Driveway Cameras: Similar to the pool camera, driveway cameras let homeowners monitor vehicles from indoors. Cameras with built-in analytics are well-suited for this application because they can create a motion-activated alert that notifies the homeowner when anyone comes down the driveway. Camera options are dictated by what the homeowner is trying to see. For example, does he need to see the license plate entering the driveway, the face of the person, or just the motion and identification of the vehicle entering?
While security cameras used to be optional for businesses, they’ve become standard to protect assets and verify alarms. Insurance companies now demand cameras have backup recording software with a minimum of a week capability to historically review events.
Meanwhile, residential camera systems are growing in frequency. In the past, commercial CCTV made up about 97 percent of camera sales, but the advent of iPads and other devices that allow homeowners to more easily view their camera images is sure to sway that percentage lower.
Photos: Residential Cameras
Here are 10 key residential applications to discuss with clients:
Front Door Cameras: Placing a camera at the front door enables visual identification before opening the door. This prevents the most common fear of people who are home alone - the home invasion robbery. Also, most burglars will knock on the front door to see if someone is home before entering an open window or door.
A quality camera system that enables positive identification at the door is a likely addition to any home security sale. From a homeowner’s viewpoint, while a security camera may not be a necessary part of a home theater installation, it's most convenient to install a camera solution at that time rather than disrupt the client later.
Pool/Spa Cameras: Safety-conscious families want to keep an eye on their children when they’re near water. With a pool/spa camera system, clients can have peace of mind while watching their children from a TV or monitor anywhere in the home. A pool/spa camera with a built-in microphone allows homeowners to listen to the activity outside. Many IP cameras have 2-way communication with independent listen and talk features or can simply be placed into the audio input of a TV.
A terrific “wow” feature is to build an underwater camera into a pool light so parents see their children swimming underwater. Pool alarms on the exterior doors are required in many states, so an added camera feature could be a motion-activated sensor built into the camera software to trigger a flashing light or alarm.
Driveway Cameras: Similar to the pool camera, driveway cameras let homeowners monitor vehicles from indoors. Cameras with built-in analytics are well-suited for this application because they can create a motion-activated alert that notifies the homeowner when anyone comes down the driveway. Camera options are dictated by what the homeowner is trying to see. For example, does he need to see the license plate entering the driveway, the face of the person, or just the motion and identification of the vehicle entering?
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