Audio-Technica Targets Content Creators With New Bundles

The new bundles all feature a microphone with mount, ATH-M20x headphones, and a custom boom arm with desk mount.

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Audio-Technica Targets Content Creators With New Bundles

Honing in on the growing Millennial market, Audio-Technica's latest bundles are designed with content creators in mind.

Streaming and making YouTube videos has become not only a viable living for some, but it's also become a huge driver in sales of home office and pro audio equipment. Audio-Technica is looking to capitalize on this trend by releasing four new microphone-headphone bundles catered to content creators. 

These bundles “provide turnkey microphone/headphone solutions for all aspects of content creation,” according to the Audio-Technica press release.

Two bundles feature USB outputs to directly connect with computers, while two feature XLR outputs for more flexibility to connect with professional mixers or digital interfaces.

Related: Audio-Technica Releases Flagship AT-ART1000 Phono Cartridge

All Audio-Technica bundles feature a microphone with mount, ATH-M20x professional monitor headphones, and a new custom boom arm with desk mount.

The boom arms are pre-threaded with the appropriate USB or XLR microphone cable compatible with the included microphone.

The AT2005USBPK bundle & AT2020PK bundle 

  • The AT2005USBPK bundle includes an AT2005USB cardioid dynamic USB/XLR microphone with ATH-M20x headphones and custom boom arm.
  • The AT2020PK bundle includes an AT2020 cardioid condenser microphone, ATH-M20x headphones, and custom boom arm.

The AT2020USB+PK bundle & AT2035PK bundle 

  • The AT2020USB+PK bundle includes an AT2020USB+ cardioid condenser USB microphone, ATH-M20x headphones, and custom boom arm.
  • The AT2035PK bundle includes an AT2035 cardioid condenser microphone, ATH-M20x headphones, custom boom arm, and shock mount.

“All four of these bundles offer a high level of value, with microphone models that have proven to be a hit with all manner of content creators in recent years,” says Gary Boss, Audio-Technica marketing director for professional markets, in the company press release.

“Whether your setup uses a separate digital interface or if you prefer to connect the mic direct via USB, we have you covered with these cost-effective bundles.”

These four content creation bundles will be available fall 2018 with U.S. pricing as follows:

  • AT2005USBPK bundle: $129
  • AT2020PK bundle: $149
  • AT2020USB+PK bundle: $199
  • AT2035PK bundle: $199