• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Lighting | Motorized Shades | Outdoors | Security | Videos | Wellness
October 12, 2021

5 Questions for Somfy’s Brittany Mier y Terán, Partnerships & CI Channel Manager

Somfy motorization is helping integrators expand business in the areas of wellness, security/privacy and outdoor living applications.
Jason Knott  
Article:
Lighting | Motorized Shades | Outdoors | Security | Videos | Wellness
October 12, 2021

5 Questions for Somfy’s Brittany Mier y Terán, Partnerships & CI Channel Manager

Somfy is making a strong push to the custom installation market with its motorized solutions for shades and screens. Last year, the company created a new position dubbed Partnerships and CI Channel Manager and hired industry veteran Brittany Mier y Terán to fill the role. Since that time, Mier y Terán has been on a mission to engage more deeply with the channel.

CE Pro caught up with her recently to get an update on Somfy’s enhanced direction, but also find out some of the unique ways motorization is playing a key role in wellness, security and outdoor living to help integrators expand their business.   

Motorized shading can help integrators open up a conversation about wellness because it’s really important to look at the occupant of a space to consider the light. That includes the electric light that we have gotten accustomed to tuning with all the different colors, but also the natural light that comes through the windows or any other glass spaces.

1. What role can motorized shades play in a holistic wellness solution?

Motorized shading can help integrators open up a conversation about wellness because it’s really important to look at the occupant of a space to consider the light. That includes the electric light that we have gotten accustomed to tuning with all the different colors, but also the natural light that comes through the windows or any other glass spaces.

So when you are talking to your customers about wellness, including automated shading is really important.

CE Pro 2022 Product Guide

CE Pro's 2022 Product Guide showcases some of the latest and innovative solutions from manufacturers serving the custom electronics industry in a cross-section of categories.

Download the guide now!

 2. How are motorized shades helping to transform outdoor living spaces?

Motorized shades can create dual-purpose rooms. So you can have areas fully enclosed with walls, roof, flat screen… whatever you like. But then those spaces can completely transform. You can have the screens and the pergola flats come up, and all of a sudden you have a shaded outdoor space.

Somfy is seeing a lot of video projection and audio outside as well. Getting those screens outside, especially with exterior-rate motors where you can tuck them away and you don’t have to have a big screen canvas out all the time, can really enhance the space.

3. How can motorized shades be integrated with security solutions?

Motorized shading can be incorporated into integrated security systems in a variety of ways. A home can appear to be occupied with lights going on and off throughout the day, and you can also have the shades moving as if there was somebody there. In other spaces, you can use it for privacy to block off views. We have even seen in commercial applications that during an active shooter situation you can leverage the shades to improve occupant safety by decreasing visibility for the assailant.

4. How is Somfy becoming more engaged with the custom installation channel?

Somfy has started to work directly with integrators on the full scope of what we do. That includes the certified and validated drivers that we have created, but those went through integrators first before going through the certification process.

On the product side, we are utilizing feedback and requests from integrators to create the products that we need to see in this channel to ultimately make our lives easier, make integration easier, and make it a relief for integrators to know that it is going to be easy when you integrate with Somfy.

The response to our increased engagement in the industry has been overwhelmingly positive. It has been fantastic to have conversations with integrators that may have not heard directly from Somfy in the past, or been heard by Somfy. That is what we have been trying to achieve… to hear what this channel needs from us so we can deliver that.

5. Which control brands does Somfy integrate with?

We work directly with a lot of the manufacturers that we see on a day-to-day basis in this space, including Control4, Crestron, Elan, Savant and URC. Those are all platforms we are working directly with right now for both our existing lines and our upcoming lines so when our newest products launch, we already have the drivers available.  

ABOUT THE AUTHOR

Jason Knott
Follow
Jason Knott:
Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.
View Jason Knott's complete profile

ARTICLE TOPICS

Lighting • Motorized Shades • Outdoors • Security • Videos • Wellness

ARTICLE TAGS

Lighting • Motorized Shades • Somfy

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article ControlLightingMotorized ShadesProjectsWellnessWhole-House Systems

Audio Impact Has Lutron Choreograph the Colorful Lighting of This Ocean View Home

The San Diego integration firm shows how a little change in color goes a long way in this luxurious smart home.
Article Audio/VideoCommercialDesignDisplaysHome TheaterMarketsMultiroom AVNewsProducts

Sony Announces BH and CH Series MicroLED Displays

Sony's latest microLED products provide integrators with a choice of high brightness or wide color gamut customizable display solutions.
Article ControlLightingMotorized ShadesProjectsWellnessWhole-House Systems

Audio Impact Has Lutron Choreograph the Colorful Lighting of This Ocean View Home

The San Diego integration firm shows how a little change in color goes a long way in this luxurious smart home.
Article Audio/VideoBusiness SupportDesignDevices/EquipmentISENetworkingNewsWireless

Origin Acoustics Partners with Netgear

Origin Acoustics will resell and support Netgear’s CI-focused wired and wireless networking products from newly created Netgear AV division.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY