PowerHouse Alliance, Azione Unlimited Partner to Promote Member Growth

Thanks to a new partnership between the two companies, Azione members will benefit from being able to source products at PowerHouse Alliance member locations nationwide.

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The PowerHouse Alliance announces a partnership with Azione Unlimited, The Smart Home Association, to create opportunities for connection and business growth between Azione dealer members and the PowerHouse Alliance distributor members.

As part of this agreement, Azione Unlimited dealer members are able to continue to support the lines carried by the group while also gaining frictionless access to the vast inventory of product the PowerHouse Alliance members carry.

With more than 55 PowerHouse Alliance member locations nationwide, Azione members will benefit from being able to source products quickly, focus their offerings and generate profit, according to an announcement.

“We are very excited about the symbiotic relationship we are cultivating with Azione Unlimited. From stocking essential product to locally-based training, our distributor members are committed to being a resource and facilitating success for their dealers in the same way Azione is committed to providing their members with the opportunities they need for growth,” says Dennis Holzer, executive director of the PowerHouse Alliance.

Founded by industry veteran Richard Glikes, Azione Unlimited is a buying group for custom integrators and manufacturers in the United States and Canada, whose common focus is the luxury residential segment.

“The PowerHouse Alliance was a ‘lightbulb moment’ for me that started after a dealer member told me they wanted to work with their local distributor but also wanted to support the group,” says Glikes. “That precipitated a conversation between myself and Dennis, and we found a multitude of commonality that will generate more profitable business for all parties. We’re in an ever-changing, evolving, dynamic industry that requires fresh thinking and actions to maximize the business acumen of our astute members. This partnership is a natural evolution.”


This article originally appeared on our sister publication Security Sales & Integration‘s website.