Control & Automation

Jim Arnold to Retire from Control4; New SVP Sales Bryce Judd Comes from Alcatel

After nine years with home automation leader Control4, Jim Arnold is retiring as SVP sales, transferring duties to Bryce Judd, a former exec from Sprint and Alcatel-Lucent.

Bryce Judd is Control4's new SVP worldwide sales, taking over for the retiring Jim Arnold (inset), who joined Control4 in 2007.
Julie Jacobson · June 8, 2016

As the senior vice president of sales since 2007, Jim Arnold was the face of Control4 (Nasdaq: CTRL) for thousands of dealers who have adopted (and spurned) the home automation and A/V control company for nearly a decade.

Now Arnold is retiring, handing over the reins to Bryce Judd, who joins Control4 from with more than 20 years of technical sales and operations experience, primarily in mobile services and enterprise software.

In an interview with CE Pro, Arnold says his transition into retirement has been slow and deliberate, and he was intimately involved in finding a replacement.

The process, he says, was “very well planned, well thought-out and well-handled.”

The timing felt right to Arnold because “the company is in the best shape it’s ever been,” Arnold says, noting that dealers seem to feel more upbeat about Control4 than ever before. In the past two years the company has landed on top of the CE Pro 100 brand preference survey for home-control and several other categories.

NextControl4’s Very First Dealers: What Were They Thinking?

In what may be the understatement of the decade, Arnold notes, “We worked really hard to get to this point.”

Control4 launched in 2004 with a little baggage and a slow start, but dealers “saw the vision,” says Arnold. “What they also wanted to know was there was a team there that cared about them, that had their back. That has been a part of who we are and what we do.”

Arnold plans to take some time off, travel and spend time with the family, he says, “but who knows? May I’ll wake up one day and say I need to do something.”

As for the new SVP of worldwide sales, Judd takes a personal interest in “electronics, technology for technology’s sake, fast cars and tinkering,” he tells CE Pro.

Other than that, he has a “passion for people, a passion for dealers,” he says. “I love helping partners grow their business and be successful. That’s also a passion of mine.”

Judd ran channel sales for many years at Sprint, where 50 percent of dealerships were privately owned. He moved to Motive, a broadband software provider that was acquired by Alcatel-Lucent (and ultimately Nokia), where he served for eight years as VP global sales and senior VP business operations and partnerships.

Arnold will continue in his current role through the end of June, after which he will serve as advisor to Control4 for the rest of the year. When Judd takes over at the end of the month, he plans to hit the road to meet with dealers and “understand what’s driving them and where they see the market going,” he says, “so we can make sure we build programs to enable them to be successful.”

Arnold, who expresses gratitude to the wonderful group of dealers he has come to know, says his team of 90 sales and technical field specialists will be ready to go on day one: “We’re not going to drop any balls.” 

Next Page: Control4 Press Release 

  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at

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  Article Topics

Control & Automation · Automation · News · Control4 · All Topics
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