The Italian manufacturer of professional audio solutions, K-array, is marking the beginning of 2024 with a series of new appointments aimed at strengthening the brand’s development on a global scale, with a focus on the AV market. Internally, Francesco Maffei, Simone Rossoni, Daniel Strasserra and Lorenzo De Poi are adopting new and strategic roles within the company, while Vincenzo Borelli, joins K-array for the first time in the role of business development manager focused on the live events market.
Francesco Maffei, formerly area sales manager EMEA, has been appointed to the new role of sales director. In this role, Maffei will oversee commercial efforts across all regions.
Also joining the sales team, Simone Rossoni will be responsible for driving growth and providing comprehensive sales support in the Italian and Swiss markets.
With 16 years of experience working globally with K-array, Daniel Strasserra will take on the role of global business development manager, with a broad focus across all vertical market sectors. Within previous roles in the sales department and as a support engineer, Daniel Strasserra has forged relationships with K-array partners worldwide, and the company emphasizes these relationships will be pivotal in further developing the K-array brand in both new and existing markets.
A further appointment from within the K-array family is Lorenzo De Poi, who will be heading up brand management across both the K-array and KGEAR brands. The company points out that De Poi has been instrumental in growing the prominence of KGEAR in his previous role as global sales and marketing manager and this new role will focus on cultivating the corporate identities of the two distinct brands.
Finally, Vincenzo Borrelli, whose career in professional audio included several years as regional sales Manager at d&b audiotechnik, joins K-array to drive business development within the live events market.Â
More news from K-array: Light and Sound Intertwine in Overhead Fixtures at Pavion’s Raleigh Office
