AVA Group A/S, owners of the audio electronics brand Vitus Audio, announced the hiring of Aldo Filippelli and his company Elite Marketing Dynamics, LLC (EMD) as its official representative sales agent throughout The Americas (United States, Canada, Caribbean, and Latin America).
For more than two years EMD has been the official Estelon sales agent and has successfully established the brand and created a healthy dealership network. The cooperation between AVA Group and EMD is intended to strengthen the Vitus Audio’s brand position in the Americas. As an essential part of the mutual agreement, Filippelli will hold the position as Vitus Audio’s, vice president of sales and business development—The Americas.
Effective on Jan. 2, 2023, EMD will handle all of Vitus Audio’s sales enabling Vitus Audio to sell directly to accounts managed by EMD, and eliminating the need for a traditional distributor.
“EMD and its President Aldo Filippelli have a successful and proven track-record, and offer a diverse level of specialized services for audio companies seeking to establish or improve their brand image, sales, and market presence in The Americas,” says Alexander Vitus Mogensen, CEO and co-owner, AVA Group.
Like most high-end products, the brand was previously sold via distributors. However, AVA Group A/S states that by working together with a highly specialized and experienced agent that professionally represents Vitus Audio, facilitates direct-to-dealer sales, and manages the brand’s marketing efforts, will further expand the luxury marque’s success.
“Adding Vitus Audio to our sales and marketing responsibilities makes us extremely excited representing a second highly reputable and desirable luxury audio brand opens many additional opportunities for growth. As a forward-facing agent (face of the company) EMD will operate as a brand employee, exactly as we do with Estelon,” comments Filippelli.
“Through our processes, and our work as Independent Sales Agent, EMD will bring Vitus Audio to our dealer and distributor networks while performing the same roles and responsibilities as actual employees of the companies. EMD works at the highest level and with complete commitment and focus on sales and marketing, social media, PR, customer service, technical service and support, managing product reviews, and more. As such, we are not a traditional representative firm which makes us unique and exceptionally effective at what we do for our brands.”
“Filippelli and the EMD team are exceptional audio industry veterans, having a history of previously running distribution companies and managing sales for top manufacturers, and have proven that their current sales agent model leads to success,” adds Vitus Mogensen.
“We anticipate the cooperation to further strengthen our Vitus Audio brand.”