madVR Labs, LLC, the manufacturer behind the madVR Envy video processor, has announced it is joining forces with Azione Unlimited, a national buying group for A/V integrators across the U.S. and Canada.
According to the video processing company, this strategic partnership marks a significant milestone for both entities, promising to enhance the luxury home theater and media room experiences for Azione Unlimited’s members and their customers.Â
“I’ve rarely seen a brand like madVR Labs redefine a category with such rapidity, innovation and excellence. Within just five years, madVR Labs has established itself as a leader and a luxury brand in video processing for high-end home theaters and media rooms,” says Richard Glikes, founder and chairman emeritus of Azione Unlimited. “We’ve had our sights set on bringing madVR Labs into our fold for quite some time, and I couldn’t be more excited for this collaboration to come to fruition.”Â
madVR Labs is set to make its debut at the upcoming Azione Unlimited Propagating Partnerships conference in Orlando, Fla., from April 10-12, 2024, at the Hyatt Regency Grand Cypress Resort. David Cesar, madVR Labs‘ business development manager, will showcase the madVR Envy Extreme MK2 at the event, features proprietary HDR tone mapping, MotionAI, and next-gen non-linear stretch. The company asserts these technologies are a must for large video wall installations, microLED displays and projectors and other large display technologies.
“We are honored to align with Azione Unlimited, whose leadership in the A/V sector and the high caliber of its members resonate deeply with our own values. The qualities we seek in our dealers and integrators—expertise, reliable support, and top-notch service—are epitomized by Azione’s members,” adds Richard Litofsky, co-founder and CEO of madVR Labs. “With nearly fifty Azione members already esteemed Envy dealers, this partnership feels like a natural progression of our shared goals.”Â
