Toshiba to Exit North American Flat-Panel TV Market
Toshiba Corp. will stop making and selling TVs in North America next year but it will license its brand name to other manufacturers.
Another flat panel TV maker is going bye bye. Toshiba Corp announced yesterday that it will stop making and selling flat panel TVs in North America, according to a report from Reuters.
The Japanese company, which launched several Ultra HD 4K models back in 2013, says it is also considering a similar discontinuance in other countries, according to the report. However, the company says is will continue to license the North American TV business to Taiwan’s Compal Electronics.
Toshiba is also in negotiations to license its TV brand in other markets as well, says Reuters. Panasonic similarly licenses its brand name to other manufacturers.
According to the report, price pressures are the main reason for the announcement. Toshiba will continue its TV business in Japan. The company’s TV business reported a loss last year.
Related: More TV news from CE Pro
Executive vice president Keizo Maeda is quoted in the story as saying bluntly, “We will quit operating TV businesses ourselves overseas.”
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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