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URC Holding Total Control 2-Day Training Events

Nearly 100 integrators are expected to attend URC's two-day 'Mission:Control' training courses at its N.Y. headquarters for its new Total Control home automation products.


URC will host dozens of invited dealers at its headquarters for training on its new Total Control whole-house control products.

Four sets of immersive two-day sessions are scheduled for April and May of 2012, with projected attendance currently near capacity. The events will take place in URC’s recently renovated world headquarters in Harrison, N.Y., where a state-of-the-art training room has been added.

The dates of the training sessions are: April 24-26, May 6-8, May 8-10, and May 15-17. UPDATE: URC has added more training sessions on May 30 through June 1, June 6 through June 8, and June 11 through June 13.

“With Total Control now available, and with additional new products launching throughout 2012, it’s the perfect time to begin bringing our invited dealers to our headquarters for this intensive, hands-on training and quality interaction with our entire team,” says Doug Cole, URC’s senior vice president and general manager. “This is not only a terrific chance for comprehensive education, but also a great networking opportunity for our dealers to share best practices and trade stories from the front lines of the custom installation industry.”

Sessions will delve into both technology and sales/marketing topics. Every technician and programmer will have the opportunity to specify, design, program and test Total Control products, as well as receive feedback on their personal performance and product familiarity. Eight racks and full demonstration systems will allow for in-depth hands-on training and certification to enable URC dealers to install Total Control systems with confidence.

Attendees will get an exclusive sneak preview of future Total Control products in the pipeline. Breakout sessions will provide dealers the opportunity to offer significant input to URC’s leadership team during a special Dealer Advisory meeting. Other benefits include limited demonstration system offers, visibility into new sales and marketing tools, and product giveaways.

“Dealer training has always been critical to our, and our dealers’ success,” says Mitchell Klein, URC’s director of business development and head of URC’s training program. “We’ve long excelled in this area, as evidenced by our two consecutive CE Pro Quest for Quality Platinum Awards for training. With Mission:Control and our other training initiatives slated for 2012 as part of the most important product rollout in our company’s history, we hope to reach new heights to benefit our dealers and their customers.”




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Article Topics

News · Home Automation and Control · Control Systems · Urc · All topics

1 Comments (displayed in order by date/time)

Posted by Morgan Harman  on  04/19  at  07:53 AM

I find it confusing that they have chosen to segment how they get product to dealers.  Why not sell Total Control through distribution?  I suppose the dealers who are on board direct like the fact that not just any integrator can access things like iPad integration for URC, but those dealers who aren’t direct now have even more reason to consider RTI. I for one would like to see Total Control products made available through distribution.

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