With the 2016 Consumer Electronics Show (CES) rapidly approaching and a new year’s worth of technology set to hit the market, the industry’s technology influencers are already setting the year’s agenda in advance of the event.
Getting out in front of the upcoming UHD Alliance announcement of a UltraHD/4K specification, an alliance founding member—-Technicolor—is throwing its support behind the soon-to-be-announced specification.
The specification, according to Technicolor, will have “profound implications for the entire value chain of studios, broadcasters, retailers and consumer equipment manufacturers who took part in the development of the specification.”
“After a year of dedicated work to define what next-generation video entertainment will look like, the release of the UHD Alliance specifications introduces a degree of certainty that should stimulate confidence in the industry that will translate into new demand from consumers,” says Mark Turner, vice president of partner development and business development for Technicolor.
Technicolor says the specification provides the framework for how wide color gamuts should be, what specifically it means to meet high dynamic range (HDR) requirements, and how these technologies can be integrated into the development and distribution of new movies, television content and other forms of entertainment.
“This removes a huge psychological barrier for consumers interested in purchasing the new generation of TVs, disc players and even the discs themselves,” notes Turner. “Consumers now can have confidence that there will be a lot of content available to take advantage of the new and richer visual experiences that the industry has been talking about for the past 12 to 18 months.”
Further supporting the penetration of 4K with HDR, Technicolor is also working with content owners and studios to revisit content libraries to help this content meet the finalized specification. One of the ways that Technicolor is helping content owners and studios is by making its global team of colorists and color scientists available to natively grade content in HDR. Technicolor has already graded several titles, including Twentieth Century Foxes’ “Spy” and “Fantastic Four” movies, and Amazon Instant Video’s “Bosch,” “Mozart in the Jungle,” and “Red Oaks” streaming television series.
In addition, Technicolor’s Home Entertainment Services Team is now fully certified by the Blu-ray Disc Association to create 4K HDR Ultra HD Blu-ray Discs in advance of the format’s launch during the first quarter of 2016 to coincide with the release of hardware solutions.
“With cross-ecosystem expertise, and a fundamental understanding of storytelling, Technicolor’s well-tested HDR pipeline maintains the integrity of creative intent from set to screens. We look forward to helping our partners develop new libraries of compelling content,” Turner says.