11 Trading Company to Distribute Teac, Esoteric

Distributor of Pioneer, Onkyo and Integra becomes exclusive U.S. distributor of Teac and Esoteric Audio. Veteran Keith Haas joins company.

11 Trading Company to Distribute Teac, Esoteric

High-end brands Esoteric Audio and Teac have a new distribution partner in the U.S. in 11 Trading Company.

11 Trading Company, a subsidiary of Premium Audio Company, is pleased to announce that it will become the exclusive distribution partner of the Teac and Esoteric brands in the United States on April 15, 2021. High-end Esoteric and Teac audio products will be added to the 11 Trading Company portfolio that already includes exclusive distribution rights in the Americas to the Onkyo, Pioneer, Pioneer Elite, and Integra electronics, as well as the Magnat and Heco speaker brands.

Rob Standley, vice president and general manager of 11 Trading Company, says, “We are thrilled to represent these timeless, high performance brands. Teac’s combination of excellent audio quality with the latest digital audio technology and a nod to their heritage with vintage styling will undoubtedly connect with our business partners and consumers. In addition, Esoteric sets a standard in their pursuit of the ‘Original Master Sound’ as products are meticulously crafted by hand and tuned to perfection. 

Industry veteran Keith Haas has joined 11 TC as national sales manager for the Teac and Esoteric brands. He will lead the sales efforts of these brands, bringing with him a wealth of knowledge and experience as he represented these brands while working at the previous distributor, Onkyo USA.

“Keith Haas has done an excellent job in representing Esoteric in the United States and will immediately be able to leverage his expertise with the full weight and support of 11TC and the Premium Audio Company,” says Joe Petrillo, vice president of sales for 11 Trading Company.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.