Vutec Expands Vision X Line of Products
Vision X is protected from online distribution and includes an incentive-based dealer Volume Incentive Rebate (VIR) program.
“The significance of Vision X symbolizes Vutec’s strong customer focus and continued commitment to our dealers with new methods of brand interaction,” says Mike Palmisano, director, marketing and communications, Vutec Corporation.
Vutec’s marketing team has built and designed an entirely new Vision X platform with a refreshed visual design. Consisting of the new Dealer Price Guide containing more than 4,000 part numbers, the custom catalog features the new complete Vision X product line and the development of a dedicated responsive website that is designed to optimize across all smart phones and tablets.
“As integrators and consumers turn to mobile devices for Internet browsing and content consumption, the thought behind creating a responsive website that optimizes to their device allows integrators to view our products on multiple platforms at any time,” adds Palmisano.
“As technology evolves, our goal is to simplify our selling processes and create positive experiences for our customers.” Palmisano points out. This brand overhaul will follow with an ad campaign to support dealer growth.