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Virtual Trade Shows vs. Real Trade Shows
CE Pro announced that it's launching CE Pro Virtual Trade Shows in 2010, holding one on May 11-13 and another on October 12-14.
We are excited about them, expecting 7,000 integrators to register to see killer online stories and interviews and visit with vendors in "virtual booths" filled with:
Trade shows also are energizing. Dealers and manufacturers (and especially editors) need them to get juiced up about the industry.
For vendors, there are no shipping costs, paying through the nose for union booth setup fees, carpeting, trash cans, electrical connections, chairs, pipe and drape, etc. Now add in the hotel, airfare, meals, etc. to staff the booth.
One large vendor who skipped CEDIA Expo told me the company saved $250,000 by no exhibiting. I did not advocate the company pulling out of the show, but I was shocked at the cost. Heck, I bet some exhibitors spend more in meals alone at a trade show than they will spend for the CE Pro Virtual Trade Show.
CE Pro Virtual Trade Shows mean eliminating travel expenses and, more importantly, less time away from your business.
What do you think?
We are excited about them, expecting 7,000 integrators to register to see killer online stories and interviews and visit with vendors in "virtual booths" filled with:
- Educational Webinars
- Instructional videos
- Chat rooms
- FAQs
- Downloadable marketing materials and technical specs
- Special product deals
Trade shows also are energizing. Dealers and manufacturers (and especially editors) need them to get juiced up about the industry.
Virtual Trade Shows
CE Pro Virtual Trade Shows will take place on May 11-13, 2010 and October 12-14, 2010.
Click here for more information.
But in today's digital environment and tough economy, virtual events make sense. It's convenient, fast, wide-reaching (there will be significant international attendance) and, most of all, economical.CE Pro Virtual Trade Shows will take place on May 11-13, 2010 and October 12-14, 2010.
Click here for more information.
For vendors, there are no shipping costs, paying through the nose for union booth setup fees, carpeting, trash cans, electrical connections, chairs, pipe and drape, etc. Now add in the hotel, airfare, meals, etc. to staff the booth.
One large vendor who skipped CEDIA Expo told me the company saved $250,000 by no exhibiting. I did not advocate the company pulling out of the show, but I was shocked at the cost. Heck, I bet some exhibitors spend more in meals alone at a trade show than they will spend for the CE Pro Virtual Trade Show.
CE Pro Virtual Trade Shows mean eliminating travel expenses and, more importantly, less time away from your business.
What do you think?
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About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
3 Comments (displayed in order by date/time)
No thanks…kinda tough to listen to a pair of speakers online. Is this a joke? I will stick with CEDIA Expo thanks.
I need to be able to touch, feel, listen. Talk with the sales people on a 1:1 basis. Hard to concentrate on the virtual show with the realities of the office surrounding you. AND It’s really GREAT to get out of town to relax, share with one’s piers, absorb the great information and vist the local sites too . . . .
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Jason, I think the future could be virtual trade shows. But the way to that future is through a concept like second life where a vendor could create a virtual 3D experience and an integrator avatar could shake hands with a vendor avatar. And, of course sign a virtual sales order and have the items shipped into the real world.