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Video Game Sales Rebound in September
Sales increased 1 percent to $1.28 billion, and PS3 outsold Xbox 360, Wii for first time in United States.
After six straight months of declining sales, the video game industry posted a 1 percent increase to $1.28 billion in September, according to the NPD Group.
Hardware sales fell 6 percent, software sales rose 5 percent, and video game accessories rose 2 percent.
Overall, hardware sales are still down 16 percent compared to 2008 and software sales down 12 percent. However, console price cuts and new games are expected to boost sales during the 2009 holiday season.
"One percent growth in this extremely challenging economy is pretty positive," says Sony America's chief executive Jack Tretton. "To be talking about a sector of the economy that's growing at all is certainly an endorsement of the success the category has had."
Sony's PlayStation 3, for the first time in the United States since its 2006 release, was the top-selling console. Sony, which saw PS3 sales more than double to 491,800, cut the console's price by $100 on Aug. 19.
"If they didn't have the price cut, it [being the top-selling console] wouldn't have happened," says Wedbush Morgan analyst Edward Woo.
Despite falling 33 percent, Nintendo Wii was second with 462,800 units and Microsoft's Xbox 360 was third with a 1.6 percent increase to 352,600 units.
Hardware sales fell 6 percent, software sales rose 5 percent, and video game accessories rose 2 percent.
Overall, hardware sales are still down 16 percent compared to 2008 and software sales down 12 percent. However, console price cuts and new games are expected to boost sales during the 2009 holiday season.
"One percent growth in this extremely challenging economy is pretty positive," says Sony America's chief executive Jack Tretton. "To be talking about a sector of the economy that's growing at all is certainly an endorsement of the success the category has had."
Sony's PlayStation 3, for the first time in the United States since its 2006 release, was the top-selling console. Sony, which saw PS3 sales more than double to 491,800, cut the console's price by $100 on Aug. 19.
"If they didn't have the price cut, it [being the top-selling console] wouldn't have happened," says Wedbush Morgan analyst Edward Woo.
Despite falling 33 percent, Nintendo Wii was second with 462,800 units and Microsoft's Xbox 360 was third with a 1.6 percent increase to 352,600 units.
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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