Time to End Boring Music Demos

Theres so much music to be heard, to be play, to be discovered! thats why most of us or so i believe, we do love our jobs, To enjoy Music and design. this is one of many examples, ARTCOUSTICS speaker manufacture created a playlist on Spotify that they use for demo, that is a good way, and theres no Krall at all in that list. what about that sick guy who love Dubstep music with all that bass and low end synths?  we can make that sub move some air to.

So True! Good article… Music is to be enjoyed and to MOVE you emotionally. I used to play a song from Lucinda Williams that always got a response. Pleaser no more Hotel California, Krall or Blue raincoat!

I’m with you Bob… I almost miss the days of Steely Dan & Tracy Chapman demos in every booth.

Mr. Stanley I totally agree. For me the only thing really important is if the speakers sound good playing what I like.

I always suggest people bring their own music to a demo(not an iPod). They already are familiar with it and know how it should sound. Then they can do a true A/B with their own ears.

There are some companies that create their own discs to enhance or hide flaws in their speakers. They strongly discourage playing anything from Telarc DDD.
Hint: begins with a B

@ Rich Apgar:

We all know that Bose has had their own, “specially made,” demo discs for years.

I still remember when Bose opened up their Framingham, MA plant to dealers for a factory tour in the early 90’s…

I’m proud to say that when they were introducing & demoing their new 7.1’s, (in a silver walnut finish that no one purchased), with 300 people/dealers listening in their auditorium, they were stupid enough to have an open mike Q&A for anyone that wished to comment.

My question was, “Why do they sound that bad even with your special made/equalized demo disc?” Needless to say, the Q&A session ended abruptly as other people/dealers began asking the same question. 

If memory serves me correctly, the 7.1’s were discontinued within 1 year of their introduction. Blame it on the silver petrified walnut look or the sound for doing so, but even they know when to put a dog to sleep.

I couldn’t agree more.  I see it as a symptom of the over all lack of creativity in our industry.  Some great engineers but the leading edge marketers have all gone elsewhere or are so handcuffed by corporate types they just play it safe, safer, safest. There are thousands of great sounding recordings these days to choose from plus, most customers want speakers that can sound good on a variety of sources and styles of music. (What type of music do you listen to…everything?...awesome listen to this recording of Tibetan monks clog dancing to Rick Astley.)