Thiel Appoints Millennium as Southeast Rep

THIEL Audio has added Millennium Marketing as its new sales representative for the Southeast territory that includes six states: Georgia, North Carolina, South Carolina, Tennessee, Mississippi and Alabama. Founded by industry veteran Chris Hobbs, Millennium Marketing is based in Roswell, Ga.

Millennium Marketing specializes in representing premium audio/video and custom installation products to dealers and integrators throughout the Southeast Region.

“THIEL is a line that is very well respected by dealers throughout the territory. Our team attended a two-day training session at the THIEL factory in Lexington, Kentucky, and it became evident that everyone there takes great pride in every facet of the operation,” says Hobbs, who became partner in his first rep company back in 1989. “We tend to gravitate toward companies with a certain culture—there are many speaker brands out there, however it is my position that the company behind the product is as important as the product itself. We feel very fortunate to represent the THIEL line.”

“The Southeast Region includes some important markets, and we feel confident that Chris and the Millennium team will expand THIEL’s presence and make the brand visible to more of the custom installation specialists throughout the territory,” says THIEL’s vice president of North American sales, Ken Dawkins. “The entire region represents an opportunity to introduce the THIEL brand to some of the newer retailers in areas such as the Carolinas—and the timing is good as THIEL prepares to launch exciting new products in the floor-standing, in-wall and subwoofer categories."