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Study: Blu-ray Disc Sales Nearly Double in Q1 2009
Nearly 9 million Blu-ray discs sold in Q1 2009; 4.8 million were sold in Q1 2008.
About 9 million Blu-ray discs were sold in the U.S. between January and March, according to Adams Media Research. (via Video Business)
The year-to-date 2009 sales are nearly double that of 2008, which saw 4.8 million discs sold during the first quarter.
The research firm also finds there are now 10.5 million Blu-ray households, meaning there's both a Blu-ray set-top and Sony PlayStation 3. Sony, in attempt to increase the appeal of the PS3, is planning a combo Blu-ray/gaming disc that would contain an entire video game and entire movie.
"We are delighted to see continuing, significant growth of the Blu-ray Disc format in the midst of one of the worst economic downturns in recent memory," says Andy Parsons, chairman of the Blu-ray Disc Association and senior VP of product planning at Pioneer.
"I think the numbers are a clear indicator that consumers really do understand the value of packaged media, and that even when times are very tough, [consumers] continue to seek out and enjoy the best possible high-definition content."
There's more good news on the home entertainment front from the NPD Group. Citing a recent consumer survey, the NPD Group says 51 percent of respondents purchased a DVD or Blu-ray movie in the past 90 days.
The report also says home entertainment spending has remained "relatively unchanged" at $160 per month. According to the study, 63 percent of respondents will by the same or more DVDs in 2009 as they did in 2008.
"There's a reasonable amount of optimism," says NPD analyst Russ Crupnick. "People are still buying, but buying less. Put compelling content in front of consumers, and they will buy it."
In an effort to spur Blu-ray growth and drop prices of the format, Sony, Panasonic and Philips have created a licensing entity for Blu-ray products. The venture will lower licensing fees and have fewer unlicensed products, passing the savings along to consumers.
"The State of Home Video" from SNL Kagan says Blu-ray will drive home video growth, approaching 60 percent market share in 2014, driving home video growth.
The year-to-date 2009 sales are nearly double that of 2008, which saw 4.8 million discs sold during the first quarter.
The research firm also finds there are now 10.5 million Blu-ray households, meaning there's both a Blu-ray set-top and Sony PlayStation 3. Sony, in attempt to increase the appeal of the PS3, is planning a combo Blu-ray/gaming disc that would contain an entire video game and entire movie.
"We are delighted to see continuing, significant growth of the Blu-ray Disc format in the midst of one of the worst economic downturns in recent memory," says Andy Parsons, chairman of the Blu-ray Disc Association and senior VP of product planning at Pioneer.
"I think the numbers are a clear indicator that consumers really do understand the value of packaged media, and that even when times are very tough, [consumers] continue to seek out and enjoy the best possible high-definition content."
There's more good news on the home entertainment front from the NPD Group. Citing a recent consumer survey, the NPD Group says 51 percent of respondents purchased a DVD or Blu-ray movie in the past 90 days.
The report also says home entertainment spending has remained "relatively unchanged" at $160 per month. According to the study, 63 percent of respondents will by the same or more DVDs in 2009 as they did in 2008.
"There's a reasonable amount of optimism," says NPD analyst Russ Crupnick. "People are still buying, but buying less. Put compelling content in front of consumers, and they will buy it."
In an effort to spur Blu-ray growth and drop prices of the format, Sony, Panasonic and Philips have created a licensing entity for Blu-ray products. The venture will lower licensing fees and have fewer unlicensed products, passing the savings along to consumers.
"The State of Home Video" from SNL Kagan says Blu-ray will drive home video growth, approaching 60 percent market share in 2014, driving home video growth.
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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