Super High-End Home Theaters
Fascinating Sci-Fi Home Theaters
Gorgeous Celebrity Home Theaters
Our favorite themed home theaters.
Print
Email
Comments (1)
Share
Study: 2.5M Households Ready to Purchase Connected TVs
Connected TVs could result in $250 million in revenue for consumer electronics industry.
Nearly 2.5 million North American broadband households want to purchase a connected TV, according to Parks Associates.
Consumers will purchase the Internet-connected TVs if priced at a $100 premium over non-connected TVs, the study finds. That would turn into $250 million in revenue for the consumer electronics industry, Parks Associates says.
According to the study, video-on-demand content is the main attraction consumers find in connected TVs. Other desired features include:
"Most people can get popular video titles through their pay-TV providers, but if they want to watch niche or personal content on their TV, they have to burn or buy DVDs. With a connected TV, they suddenly have lots more options."
Recent research by Oregan Networks unearthed similar data, saying 71 percent of respondents "prefer a default media browser to be installed" into their next HDTV. Oregan Networks adds that online services such as YouTube, Hulu, Netflix and CinemaNow add the most value to a TV set.
Connected TVs were quite the craze at CES 2009 in Las Vegas. Samsung alone rolled out three new lines of connected HDTVs.
Source: Parks Associates
Consumers will purchase the Internet-connected TVs if priced at a $100 premium over non-connected TVs, the study finds. That would turn into $250 million in revenue for the consumer electronics industry, Parks Associates says.
According to the study, video-on-demand content is the main attraction consumers find in connected TVs. Other desired features include:
- 33 percent of broadband households want on-screen widgets
- 27 percent want to access content stored on home computers
"Most people can get popular video titles through their pay-TV providers, but if they want to watch niche or personal content on their TV, they have to burn or buy DVDs. With a connected TV, they suddenly have lots more options."
Recent research by Oregan Networks unearthed similar data, saying 71 percent of respondents "prefer a default media browser to be installed" into their next HDTV. Oregan Networks adds that online services such as YouTube, Hulu, Netflix and CinemaNow add the most value to a TV set.
Connected TVs were quite the craze at CES 2009 in Las Vegas. Samsung alone rolled out three new lines of connected HDTVs.
Source: Parks Associates
Subscribe to the CE Pro Newsletter
About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
1 Comments
Page 1 of 1 comment pages
Like you really need a study to confirm this?? I can’t wait until they put a full desktop capable pc or at least a web browser built into a flat panel TV. Come on guys what’s the hold up! MPAA or RIAA maybe?