SpeakerCraft Kills Nirv Multiroom AV/Control System

Shocking

Hope they paid a lot for that little piece of PR. As a dealer who believed the lies and put my company and clients at risk I am done with this company.  More lies and spin. Its perfect for the chief clown to make a statement as obsord as falling back on market saturation.  Nirv and G have so little in common it shows his inability to even understand. All this company has done over the past 5 years was fall behind in everyway. Products came, then abandoned.  Products shown and never deliver. Products shown and then years later. Finally they get one going and right, and kill it. Im tired of the preaching, zen crap and tours. I told him so to his face. I trusted my rep and they screwed him too. I had already heard this news on Friday and was dieing to see how this would be spun with CEPro and the connection now between the two. I have clients speaking about class action legal actions. Oh but wait Burkhardt says all will be made hole. Yeah right easy from his office. Hey Linear you made a Huge mistake and GSeries was never a competitive product to Nirv. NIRV was just managed by somebody who cares more about his own image than the company. I reference his 20 page BS in another industry mag. Nice little fluff but that is all it is. I hope the TRUTH comes out because I commited to this brand and Nirv. The product and team behind it were exceptional. Im done and I feel so are they. Yours truly. So dumb dealer burned by you for the last time. This system worked and kicked ass. Money of your dealers are going to use G! Way to go. Your competition thanks you.

I hate to say I told em so, but I told em so.

From the initial demos @ CEDIA a few years back, everyone outside of SC knew this was going to be a failure. The remote with no buttons was an instant indication that they were heading in the wrong direction.

How about that split menu system with something at the top of the screen and the rest at the bottom. Another indication they never tested this GUI on non-techy types.

The amp was cool, you could have mono in one space, stereo in another and 5.1 in another from the same box, very cool!

I still don’t understand why no one at SC listened to dealers when they asked what we thought. I didn’t talk with a single dealer at any cedia or minigig who thought NIRV was going to succeed.

Love SC, hated NIRV, feel for the guys who’s jobs are affected. Wish SC had come up with a Sonos killer instead.

Maybe a follow up article on the every changing CE landscape would be beneficial for dealers.  Include company history, core values/products, and mention their recent flops/failures vs. other companys who stayed the course and innovated vs. “me too” companies that lacked vision and strategic competence.  I would enjoy reading that vs. another obituary.

Does this really surprise anyone? The writing was on the wall in Atlanta during it’s release at Cedia, they were in bankruptcy…...... That took allot of Nirve…... Jeremy the spin doctor, he won’t make anyone whole…... You can’t pay to restore dealers reputations Jeremy ........ You should know that, weren’t you a dealer once? Oh that was another mistruth…...  You are full them!

This didnt come as a suprise. We were in the holding pattern for intro, sure glad our rep kept us at bay until it was a success or a flop. Thank you David.

On a side note regarding Jeremys “wireless” statement as well.

The Craft should know, that most of its dealers derive an income from wire and the labour involved. If your looking towards wireless in the future, dont expect a big buy in from your dealers.
Please focus on the important things, Groovy tunes that sound awsom !!!!

Just my thoughts

Instead of traveling the globe in search of enlightenment, someone should have been studying the market about what products, features and price points are relevant in today’s marketplace.

Coming into the area, making an “appearance” at a trade show, thinking you’re a Rockstar is not being in touch with the marketplace.  Those articles that get published in the trade magazines are a joke. Perhaps they should read and listen to some of their own advice. What does the Dharma Wheel say about Technology? “Introduce a cool product with promise, then fail to bring it to market like every other thing you introduced over the past 5 years”. Tattoo that on your elbow.

Hmm…I have a great idea, how about a receiver that has an iPad dock in it….GREAT IDEA! You’re really in touch with the industry that you “Created”.

SpeakerCraft hasn’t had a hit since the ORIGINAL AIM. They have failed at every new product since. Their electronics have always been a joke. MZC? I sold and installed over 40 units. Every one, EVERY ONE broke more than once. Their solution? I can sell my customer a B-Stock unit at half of cost. What a great solution. The sad thing is that because their product is all over the internet, I can buy a NEW unit for less than cost. So can my customers. Oh, but they hired a company to police the Internet… Who did they hire, Amazon?

I’m officially done with this brand. They are falling apart. Read this article closely, I’ll bet they become yet another Xantech, rolled up into AVC with the rest of those brands. He does all but say that here.

I feed bad for the dealers that believed the hype and decided to invest into NIRV. They should have known better, but I give them credit for being loyal. I almost did it, but I kept getting reminded of all their other failed products.

It’s just sad to see what was once THE brand, become the laughing stock of the industry.

Wireless?

Like the Sonic Air product that they just discontinued?

Yeah….I rest my case.

Yet ANOTHER example of SpeakerCraft doing what they do.

Time for change of leadership at SC.

Feel bad for the dealers that invested in NIRV. First release of any product is BETA 2.  Only so much can be tested over and over before a product is released.

LMFAO!!!!

Wow. Is it time for JB to exit

Guess the chapter 11 that burned suppliers and dealers wasn’t enough. Glad we dropped the line when we did.

Diddo Philip…

This little dealer here in NC is still alive while all the Industry people die off. Same ones who told us little guys how to run our business. We in the trenches move the product. Not Beta ingenuity. That Sonos Sniper Rifle just picked off another one. Russound, Elan, Niles, etc better be taking notes here.

For those who were in the test market this is unfortunate news, but those SC dealers who believe in SC our thankful that they pulled the plug before launching across the country and the globe.  I definitely would have tried nirv and commend them for stepping out of a game they don’t know how to play.

Best of luck to Jeremy and his team and I look forward to see a wirless product that I can make some margin on.