Soundcast Systems Rolls Out Dealer Program
Shifting its sales focus to a dealer-based model, Calif.-based Soundcast Systems is rolling out a new dealer initiative that includes sales incentives, and sales and marketing support.
Soundcast Systems, a developer of wireless audio systems, is now offering U.S.-based electronics dealers the opportunity to participate in its new multi-tiered sales and marketing plan. The California-based company says the announcement follows its recent efforts to improve sales and marketing strategies.
Highlights of the new plan include:
- The establishment of custom integrator (CI) and A/V retail dealer network
- Just-in-time inventory support for dealer network
- Increased dealer margins and profits for direct dealer network
- Strategic alliance with The OAC Group and Roberta Lewis & Associates for business, sales and marketing, public relations and brand development
- New Multi-Source / Multi-Zone products for custom integration channel
Topping the company’s priority list is the establishment of custom installer and retail dealer network, which Soundcast says will entitle its new partners to receive additional profit margins, factory training, support and sales referrals.
“We’ve made the benefits to our new partners very attractive. Adding Soundcast high-performance wireless audio products to their mix instantly provides another purchase opportunity to please existing clients and draw new ones,” says Mal Hollombe, president of Soundcast Systems. “Not only that—the dealer program margins are exceptional for a line of amplified speakers with control capability included. The new distributor model supports Soundcast’s decision to partner with authorized integrator and retail dealer networks providing just-in-time inventory procurement, field sales support, marketing and training.”
In addition to the dealer network aspect of the new business plan, there are also several other significant changes happening at Soundcast. The company’s new management alliance with two specialty electronics marketing companies: The OAC Group and Roberta Lewis & Associates. Soundcast says these alliances will aid it in providing the best programs, marketing, training, product development and support to fast-track Soundcast in 2011 and beyond.
The new market direction underscores Soundcast’s wireless Multi-Source and Multi-Zone audio control systems soon to be released. The new systems, which enable wireless control and sound throughout the house, broaden the company’s market reach and value to consumers. The new models will be announced and ship in the 2nd quarter of 2011.
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