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Sony Drops $100 Off BDP-S300 Blu-ray Player
New BDP-S300 will sell for $499, half the price of the company's first Blu-ray player.
06.04.2007 — With increased competition and falling prices, Sony, a supporter of the Blu-ray disc format, is surprising its dealers by cutting $100 off the price of its BDP-S300 Blu-ray player.
The player, which is available Monday, has an MSRP of $499. Recently, Toshiba cut the price of the company’s HD-A2 HD DVD player to $299, which lifted sales “as much as tenfold at some retailers,” according to Video Business.
Sony’s first-generation Blu-ray player, the BDP-S1, launched with an MSRP of $999. It now sells for $799.
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Yay! Sony can finnally beat THEIR OWN PRICES! I hope I am not the only one thinking WTFDYTYA! (who the blah do you think you are)