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Sony Drops $100 Off BDP-S300 Blu-ray Player
New BDP-S300 will sell for $499, half the price of the company's first Blu-ray player.
With increased competition and falling prices, Sony, a supporter of the Blu-ray disc format, is surprising its dealers by cutting $100 off the price of its BDP-S300 Blu-ray player.
The player, which is available Monday, has an MSRP of $499. Recently, Toshiba cut the price of the company's HD-A2 HD DVD player to $299, which lifted sales "as much as tenfold at some retailers," according to Video Business.
Sony's first-generation Blu-ray player, the BDP-S1, launched with an MSRP of $999. It now sells for $799.
The player, which is available Monday, has an MSRP of $499. Recently, Toshiba cut the price of the company's HD-A2 HD DVD player to $299, which lifted sales "as much as tenfold at some retailers," according to Video Business.
Sony's first-generation Blu-ray player, the BDP-S1, launched with an MSRP of $999. It now sells for $799.
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About the Author
Robert Archer, Senior Editor, CE Pro
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass.
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Yay! Sony can finnally beat THEIR OWN PRICES! I hope I am not the only one thinking WTFDYTYA! (who the blah do you think you are)