SIM2 Announces CES Plans

An aggressive launch of 15 new products in 2011 may be too ambitious for some specialty manufacturers, but for SIM2 it signaled the beginning of a new sales and marketing strategy that took the company to the number one position in a Quixel Research report that shows the SIM2 C3X LUMIS 3D SOLO at the head of the top five best selling projectors valued at more than $10,000 in the third quarter (Q3) of 2011.

At the Consumer Electronics Show (CES) 2012 SIM2 plans to follow up its success by showcasing more new introductions and profitable programs for dealers. Among the highlights will be the celebration of the world’s first active 3D LED single-lens projector, the MICO 150, which is now shipping.

“SIM2 is at the top of its game, and we are enjoying our success, which makes us one of the biggest stories in CE [consumer electronics] today,” says Alberto Fabiano, SIM2’s Executive V.P. “This has also benefited our dealers who are experiencing higher sales volume with our comprehensive selection of projectors to fit any integration project. Visit us in South Hall at Booth 20806 to learn what SIM2 has in store for the luxury custom installation industry for 2012.”

The Italian manufacturer says that 2012 will be an exciting one for the company as it embarks on a world tour that continues its global commitment to dealers with investments in major trade and consumer shows beginning with CES 2012 in Las Vegas, followed by one of the European market’s most significant shows: Integrated Systems Europe (ISE), which takes place in Amsterdam on January 31 through February 2, 2012.