Q&A: CEDIA Chairman Federico Bausone
Federico Bausone, the new chairman of CEDIA, owns an integration business in Mexico and brings a global perspective to the position.
Federico Bausone, the new chairman of CEDIA, might be the personification of how the custom installation industry, and the association itself, are increasingly going global.
Bausone, who runs Multisistemas BVC dba Multimedia in Mexico, assumed the chairmanship in January and has ambitious plans to grow the association around the world while at the same time proving its value to integrators in the U.S. He plans to achieve those goals by stressing the value of the association’s education and industry outreach.
Not only is Bausone the first non-U.S.-based chairman of CEDIA, he is also unique in the diversity of his businesses outside of being just a custom installation company. Bausone also heads Crestron Latinoamericana S.A de C.V bringing full support in Spanish and Portuguese to Crestron’s partners throughout Latin America, as well as being a business partner in One Firefly LLC, a Florida-based company offering Crestron Prodigy programming, design and marketing services to dealers.
Bausone started in the A/V industry while still in high school back in 1982 when he formed a mobile DJ company with two friends called Conceptos Digitales. After college, he partnered with one of those friends to form Multimedia, his integration firm in 1988. In 1997, he formed his Crestron partnership, noting, “I can’t imagine being where I am without Crestron products and the guidance and friendship I have received from all of the Crestron team.”
Finally, Bausone just completed his investment in One Firefly LLC. The partnership came about after Multimedia hired the company in late 2010 to assist on the design and engineering of a large residential project. He joined the association as a member way back in 1993 at the Dallas CEDIA Expo. He outlined his CEDIA goals for CE Pro.
What unique and beneficial perspective do you think that being a non-U.S.-based company will bring to the association?
Having a non-U.S based chairman illustrates CEDIA’s commitment to being a truly global association, just like companies and corporations; the association world is moving fast to embrace a global perspective. CEDIA’s greatest opportunity for growth may very well lie outside of the U.S. market. The U.S. will remain CEDIA’s largest and most influential market, but we see pent up demand for education and networking events in places like China, India and Brazil.
We are an industry association, with ESC (Electronic Systems Contractors) members, manufacturers and the media. As we grow and help build the ESC workforce, it will create a greater market for all of the stakeholders, so if a small niche manufacturer is not selling enough in the U.S., they will have a channel in the areas CEDIA helps develop globally.
My companies take me around the world to research new partnerships and opportunities for growth. I hope to bring this global perspective to CEDIA’s chairman position and make sure we are looking at all areas for advancing the CEDIA mission.
What are your goals as chairman for education, the CEDIA Expo, industry outreach to consumers and other trades, and membership?
We will see education being delivered in the ways that people want to consume it: online, on mobile devices, regionally, and of course at CEDIA Expo. The coursework will be timely, and be what our industry needs to know to prosper, not only today but also tomorrow. Education is a core strength of CEDIA and it will continue to be where we invest our resources.
In 2012, our goal is to provide access to education 24/7 in bite-size segments along with full-scope webinars. CEDIA Expo education live content will primarily focus on business, emerging trends and IP.
At CEDIA Expo 2012, we will offer a robust networking track that will prepare attendees with the knowledge needed to succeed in their market place.
CEDIA Expo is the most cost-effective, most exciting and the best venue for manufacturers to meet their customers and to promote their products in addition to being where electronic system contractors come to find the latest innovations. It’s a fantastic show, one that everyone in the industry should attend. My goal is to champion that message, while ensuring that the show itself continues to innovate and grow in value to manufactures and attendees alike.
Industry outreach is where we educate decision-makers on what our industry makes possible and the value of contracting CEDIA professionals to make it all a reality. We will continue to grow the breadth, the influence and the effectiveness of our outreach efforts to the benefit of consumers, the design/build community and our members.
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]
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