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ProSource Adds SIM2 as New Vendor

ProSource buying group, representing 950 storefronts and $3.6B in sales, adds SIM2 as its new projector vendor.


The ProSource buying group has added SIM2 as a new vendor member.

“Our alliance with ProSource provides continued synergy among our dealer network,” says Alberto Fabiano, executive vice president for SIM2 USA. “A buying group of this caliber offers competitive advantages and cohesively blends with our current market strategy. Despite the challenging economy, we have not strayed from our original position; we continue to manufacture the very best in the luxury home cinema market.”

Representing 950 storefronts and approximately $3.6 billion dollars in revenue for CE products, the ProSource group offers its members critical advantages for maximizing business opportunities with the independent specialty retailer. ProSource is the combination of BrandSource's Home Entertainment Source (HES) and PRO Group that was created last year.

"I am excited about this partnership. Today's announcement brings together two best in class organizations. SIM2's commitment to high performance products and unparalleled dealer support instantly enhances our position in the marketplace," says Jim Ristow, executive vice president of Home Entertainment Source (HES).

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Article Topics

News · Displays · Projectors and Screens · Buying Group · Sim2 · Prosource · All topics

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