Study Finds Consumers Prefer Connected HDTVs

There's a lot of interest in all those connected TVs unleashed at CES 2009, according to Oregan Networks.

A new study found 71 percent of respondents "would prefer a default media browser to be installed" into their next HDTV.

If the TV didn't come with a built-in browser, 29 percent of respondents say they "definitely would" download one, while 45 percent would "likely" download one.

The study also found:

• 69 percent of respondents would pay to download a digital media browser to their next TV
• 87 percent of respondents would select a TV with a media browser because it offers more entertainment

The study also says online services such as YouTube and Hulu, as well as Netflix and CinemaNow, add the most value to a TV set.

According to Oregan Networks, the ability to access Video on Demand services without a PC is the most valuable feature of a TV media browser. The ability to search a home network for content on other devices was the second-most valuable feature, while access to user-generated content on YouTube was third.

Related: LG Broadband HDTVs Offer HD Netflix Streaming