How to Overcome Objections Towards A/V Calibration

How many big-box or warehouse customers never adjust the video or audio settings on their new flat-panel or projector? The answer is unknown, but it is likely the majority of them.

So why are video and audio calibration among the least-offered services from integrators. It doesn't make sense.

During the holiday and Super Bowl seasons, there are a heck of a lot of flat panels being purchased. It's a giant opportunity.

CE Pro’s free Webinar, “How to Earn Revenue With Quality Calibration Services,” will help dealers overcome many of the common objections for why they don't offer calibration services.

Here are some of the common objections:

• Many customers don’t see or hear the differences between a pre-calibrated and calibrated system
• The equipment costs too much for the dealer
• Customers don’t want to pay
• Dealers aren’t trained properly

This one-hour Webinar, sponsored by Sony, is Wednesday, Dec. 16 at 2 p.m. EST. Topics will include:

• Basics of calibration
• Necessary tools and how much they cost
• Labor costs/manhours
• Sales techniques (offering calibration as part of a package)
• Calibration myths (Do customers really need day and night mode calibration settings?)

Jim Doolittle of JD Labs, one of the most renowned video specialists, will cover video calibration. David Frangioni of Audio One will discuss audio calibration. Attendees will have an opportunity to ask questions during the event.