What would happen to your revenue if you could increase the money that females spend at your business?
Integrators need to stop leaving critical dollars and referrals on the table.
After spending three months as a part-time sales associate at Sony Style store in Denver as the only female salesperson among 17 men, I was the top salesperson within two weeks.
Why? I listened and heard many things that women want when it comes to buying CE, then put them into practice.
I have rounded up four conclusions from that experience to help integrators sell more to women.
Click here for 4 Tips to Sell Electronics to Women.