3 Tips for the Perfect Demo

Hands-on interaction between prospective customers and products is invaluable. When Web sites and advertisements can only say so much, demo rooms give dealers and manufacturers the opportunity to let their tools and technologies do the talking.

"The demo room is where the emotional connection to the sales is made," says Seth Kaplan, president of LK Stockroom, the stocking rep company of LK & Associates, Inc.

LK Stockroom will be participating in Demo Alley at EHX Spring 2010 (March 25-27 in Orlando, Fla.), a live demo area showcasing audio and video technologies.

But what goes into a successful demo room? Kaplan offers three tips for building the perfect demo.

Set the Stage “Test the demo to make sure your demo will perform as you plan,” says Kaplan. “Pick unique out-of-the-box demo material. Tell your customer what they can expect to hear, see, and feel. Most importantly, leave them with an indelible impression that they will tell their friends about.”

Showcase These Products With so many products to choose from, it can be overwhelming to narrow down which items should be on display. Kaplan has a simple solution to the selection process. “[Choose] products that exhibit cutting-edge technologies while keeping the performance bar high,” he suggests.

Don't Showcase These Products Not every product belongs in a demo room. “[Avoid] competing with products that are readily discounted on the Internet and not sold through authorized dealers,” says Kaplan.

Manufacturers whose products will be on display in LK Stockroom’s Demo Rooms (DR1A & DR1B) include Amina Technologies, B&K Components, BDI, Earthquake Sound, Epson, Geneva, IC Realtime, Monitor Audio, Mozaex, Parrot, Peerless, Severtson Screens, Sherwood Newcastle, Straight Wire, Tripp-Lite, Wi-Ex, and ZeeVee.

Click here for a complete list of Demo Alley participants that are vying for a Best of Demo Alley Award at EHX Spring 2010.