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PowerHouse Alliance Adds Ultimate Integration; M. Rothman Out

The PowerHouse Alliance distribution group adds Ultimate Integration as its 13th member, taking over the Northeast territory previously held by M. Rothman & Associates.


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The PowerHouse Alliance has added its 13th and newest member, Ultimate Integration, based in Clifton, N.J., servicing both the New York and New Jersey territories.

Ultimate Integration is an 80-plus-year-old company that is a familiar name to most custom integrators. The company accounts brings a wealth of distribution, custom installation, automation and training experience to the group.

Ultimate Integration is taking over the territory previously held by Ramsey, N.J.-based M. Rothman & Co. Inc., which was sold last July to Z. Reiss & Associates. Since that sale, its membership in the Alliance has been in limbo.

Ultimate Integration provides multiple options in warehousing, from call-in-advance ordering to a self pick/serve option. In addition to its fleet of 15 trucks delivering daily throughout the New York and New Jersey markets, Ultimate also offers traditional will call, next day UPS or LTL shipping to dealers or directly to their job sites.

PowerHouse executive director Dennis Holzer says, “Ultimate Integration is a great addition to The PowerHouse Alliance” that perfectly fits the “mission and visions of the group and its other members.”

With the addition, the PowerHouse Alliance now has 37 fully stocked strategically located warehouses across the country focusing on custom installation dealers in the CE, IT, automation and security markets.





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Article Topics

News · Distributors · Powerhouse Alliance · M Rothman Company · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

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