PowerHouse Alliance Adds Ultimate Integration; M. Rothman Out

Ultimate Integration is an 80-plus-year-old company that is a familiar name to most custom integrators. The company accounts brings a wealth of distribution, custom installation, automation and training experience to the group.

Ultimate Integration is taking over the territory previously held by Ramsey, N.J.-based M. Rothman & Co. Inc., which was sold last July to Z. Reiss & Associates. Since that sale, its membership in the Alliance has been in limbo.

Ultimate Integration provides multiple options in warehousing, from call-in-advance ordering to a self pick/serve option. In addition to its fleet of 15 trucks delivering daily throughout the New York and New Jersey markets, Ultimate also offers traditional will call, next day UPS or LTL shipping to dealers or directly to their job sites.

PowerHouse executive director Dennis Holzer says, “Ultimate Integration is a great addition to The PowerHouse Alliance” that perfectly fits the “mission and visions of the group and its other members.”

With the addition, the PowerHouse Alliance now has 37 fully stocked strategically located warehouses across the country focusing on custom installation dealers in the CE, IT, automation and security markets.