PlayOn Ups Price, Adds Premium Streaming Content

The service that turns any DLNA rendering device -- like networked Blu-ray players -- into a streaming solution is doubling its price on May 15


PlayOn by MediaMall is a handy little DLNA UPnP server application capable of transcoding Web video services like Hulu, Netflix, YouTube, and Amazon and shipping them out over your network to DLNA clients like your XBox 360, PS3, or Internet connected TV.

It’s one of the few consistent ways to keep Hulu running on your TV without the network powers-that-be breaking access.

Unlike Boxee, Netflix and other streaming solutions, PlayOn allows Web applications to take on the user interface of the DLNA rendering device. If you have a Samsung Blu-ray player, for example, the Hulu app will be available natively in the same unified interface of the Samsung device.

As long as it’s been available, PlayOn has sold for $20 with a 14-day trial to test compatibility with devices not officially supported. This is all about to change.

Per a letter sent to current PlayOn users (myself included), PlayOn will be transitioning to “PlayOn Premium” subscription service as of May 15. The new subscription service will be sold for $39.99 for the first year and $19.99 per year afterwards—a hefty increase from the old purchase price. New “Premium” content services will include Comedy Central channel, NHL channel, PBS,, and the promise of more to come.

Current licensed users shouldn’t fret too much, as their current level of service will remain unchanged under the name “PlayOn Basic,” with the option to opt-in to “Premium” for $4.99 for the first year, and then $19.99/year afterward.

Unfortunately, the “Basic” level service won’t be offered for sale past the May 15 cut-off date. For those interested in the core software but less interested in the “Premium” add-on content, you should grab a license in the next two weeks.

(See page two for PlayOn’s letter to users)

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