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OnForce Expands From IT to CE Marketplace

Marketplace now processes more than 25,000 consumer electronics service events.


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OnForce, the Lexington, Mass.-based online marketplace that provides an avenue for IT technicians to find contracts for consumers' and businesses' computer-service needs, claims it has made significant in-roads into the consumer electronics (CE) industry.

The company, which has more than 11,000 qualified technicians across the U.S. and Canada, now processes more than 25,000 consumer electronics "service events" and is drawing the attention of specialty retailers, manufacturers and service companies.

For custom integrators who do not have IT expertise in-house, OnForce offers a way to service clients' computer needs. Now the company touts its technicians as an available contract labor, in essence, for integrators.

The average CE work order was accepted by an OnForce service professional within 10 minutes, the second fastest category response time in the marketplace.

"OnForce has been widely adopted as the best way to find contract IT service professionals, and because our customers have expressed the need, we're dramatically increasing our focus on the consumer electronics industry," says OnForce CEO, Peter Cannone.

"We enable geographic and skill set coverage that can be used by retailers, manufacturers or service firms to find contract service professionals when and where they need them. Installation and repair services represent a serious pain point for these consumer electronics companies, and a massive growth opportunity for OnForce."

The OnForce marketplace covers a wide spectrum of IT and CE categories including: computers, printers, networking, point of sale, VoIP, flat panel TVs and home theater.

The company says new technicians are continuously joining its network.

John Rice of Rice Technology Solutions in Las Vegas is an OnForce provider who has completed nearly 700 work orders through the marketplace.

He calls the system "a win-win for the service buyer and for my business. I get a steady stream of new clients, and the buyer gets the on-demand, high-quality installation and setup services they require."

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About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

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