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North American Share of LCD Market May Drop, Study Says
Study says this decrease in market share could raise the cost for LCD HDTVs.
The price of an HDTV could increase if the North American share of the LCD market drops, DisplaySearch says.
The North American share of the LCD panel market may fall to 18 percent (its currently 23 percent) four years from now, says a new DisplaySearch study.
DisplaySearch is attributing this potential decrease to a higher demand for computers with LCD monitors in other parts of the world.
The DisplaySearch study says LCD shipments will rise 15 percent a year through 2012 in Latin America and about 10 percent a year in China, as companies look to update their offices.
The study also says this could cause the price of LCD HDTVs to increase.
"The causal relationship between the LCD flat-panel desktop monitor market and other applications that use large-area displays like notebook PCs and TVs may not be immediately apparent," says Chris Connery, DisplaySearch's vice president of personal computer and large-format commercial displays.
"But all are indeed interrelated."
Samsung owned the top spot in the LCD TV market with a 12.8 percent unit share after Q1 2008. Vizio (12.2 percent), Sony (11.2 percent) and LG (8.9 percent) weren't far behind.
The average cost of a 32-inch LCD panel has fallen to about $300 from $330 at the beginning of last year and is estimated to drop to about $250 by next June, according to DisplaySearch.
DisplaySearch is attributing this potential decrease to a higher demand for computers with LCD monitors in other parts of the world.
The DisplaySearch study says LCD shipments will rise 15 percent a year through 2012 in Latin America and about 10 percent a year in China, as companies look to update their offices.
The study also says this could cause the price of LCD HDTVs to increase.
"The causal relationship between the LCD flat-panel desktop monitor market and other applications that use large-area displays like notebook PCs and TVs may not be immediately apparent," says Chris Connery, DisplaySearch's vice president of personal computer and large-format commercial displays.
"But all are indeed interrelated."
Samsung owned the top spot in the LCD TV market with a 12.8 percent unit share after Q1 2008. Vizio (12.2 percent), Sony (11.2 percent) and LG (8.9 percent) weren't far behind.
The average cost of a 32-inch LCD panel has fallen to about $300 from $330 at the beginning of last year and is estimated to drop to about $250 by next June, according to DisplaySearch.
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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