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NHT Returns with Direct-to-Consumer Model
NHT is back from its 'sabbatical' with a new plan to sell directly to consumers, while still supporting authorized dealers
A few months ago Chris Byrne, co-founder of Now Hear This (NHT) announced that the company was going fishing.
Returning from his "sabbatical," Bryne says NHT is back "with a healthy brand and new direction for making our products available to consumers,"
Essentially, the new plan is a a direct-to-consumer business model, with some dealer sales tossed in.
Byrne's statement reads:
http://www.nhthifi.com.
Returning from his "sabbatical," Bryne says NHT is back "with a healthy brand and new direction for making our products available to consumers,"
Essentially, the new plan is a a direct-to-consumer business model, with some dealer sales tossed in.
Byrne's statement reads:
Beginning this month, NHT is entirely Web-based and doing so [we] have fundamentally changed the way we market our brand.
By going direct, we were able to permanently reduce the price of our speakers by as much as 30 percent from their original suggested retail [price]. Consumers can now buy NHT factory direct or continue to purchase through their favorite authorized retailers and installers.
An important new feature is that no matter where our products are purchased they will be shipped direct to the consumer from our warehouse. We think this just makes sense. The speakers take a single trip, saving energy, money, and time. Everybody wins.
As part of the process, we have redirected resources at new product development in a much broader assortment of applications. We have about eight concepts in process right now.
http://www.nhthifi.com.
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About the Author
Robert Archer, Senior Editor, CE Pro
Bob is a dedicated audiophile who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob writes CE Pro's monthly Audio/Video news and Screening Room, as well as serving as the co-chair for the EHX A/V educational curriculum.
5 Comments
Thanks Jason… right on target!
Become one with the dot com! Let the consumer assume all the risk.
Client: $75.00? what the..
You: 1 year warranty only covers the products we provided.
Why would any dealer continue with NHT under these circumstances? The dealer doesn’t make any margin with the line anymore and they can’t stock product anymore.
I don’t see this working out well for NHT. As proof, I can think of several speaker brands that have tried this in the past - did any of them survive? (not counting subwoofer only companies).
I sold these speakers for 8 years and the IC3 was my FAVORITE inceiling speaker and now this…first I was told I had to liquidate everything we had and now all my customers who registered the speakers with an email address will be marketed with the same product at atleast 30%....thanks NHT…thanks for all the bs at CEDIA and changing from private to public back to private and now to E-Commerce… why would CEpro even publish this as it helps no one.
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Everyone wins? Except for the dealer base that helped grow the NHT brand…
I was never an NHT dealer, but I think I would feel a bit slighted if any of the brands that I do business with shut down, then came back in a few months selling direct at a discount straight to consumers…
oh well, tough times we live in