NHT Returns with Direct-to-Consumer Model
NHT is back from its 'sabbatical' with a new plan to sell directly to consumers, while still supporting authorized dealers
A few months ago Chris Byrne, co-founder of Now Hear This (NHT) announced that the company was going fishing.
Returning from his “sabbatical,” Bryne says NHT is back “with a healthy brand and new direction for making our products available to consumers,”
Essentially, the new plan is a a direct-to-consumer business model, with some dealer sales tossed in.
Byrne’s statement reads:
Beginning this month, NHT is entirely Web-based and doing so [we] have fundamentally changed the way we market our brand.
By going direct, we were able to permanently reduce the price of our speakers by as much as 30 percent from their original suggested retail [price]. Consumers can now buy NHT factory direct or continue to purchase through their favorite authorized retailers and installers.
An important new feature is that no matter where our products are purchased they will be shipped direct to the consumer from our warehouse. We think this just makes sense. The speakers take a single trip, saving energy, money, and time. Everybody wins.
As part of the process, we have redirected resources at new product development in a much broader assortment of applications. We have about eight concepts in process right now.
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at [email protected]
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