Netflix to iPhone, iPod Touch, Nintendo Wii?
Netflix to bring "Watch Instantly" feature to those devices, according to a report.
Apple iPhone, iPod touch and Nintendo Wii may soon join this mix of Netflix partners.
Netflix and its “Watch Instantly” streaming content seem to be showing up everywhere — and it may soon make its way into Apple products and Nintendo Wii.
According to unnamed executives cited by Afterdawn, Netflix is preparing to bring its "Watch Instantly" feature to Nintendo Wii and the Apple iPhone and iPod touch. It notes that the iPhone and iPod touch would most likely block the viewing of content over the 3G, due to AT&T’s “alleged throttling of bandwidth intense applications.”
Apple would prefer consumers download movies and TV content through its iTunes library, but Netflix's instantly viewable 12,000 movies and TV episodes are gaining steam with consumers.
Netflix has partnered with TiVo, Sony, LG, ZeeVee, Windows Media Center, Roku, ReQuest and others. Perhaps, Apple wants to jump on the bandwagon.
Nintendo Wii certainly makes sense as a potential Netflix partner since Microsoft Xbox 360 already offers access to the "Watch Instantly" feature.
Absent from the report is Apple TV, a device that would make it easier for consumers to watch the instant Netflix content on their TVs. "If Netflix can convince [Apple CEO Steve] Jobs and company that 'Watch Instantly' will be OK on the iPhone, then it can argue the same for the Apple TV," contends CNET.
According to unnamed executives cited by Afterdawn, Netflix is preparing to bring its "Watch Instantly" feature to Nintendo Wii and the Apple iPhone and iPod touch. It notes that the iPhone and iPod touch would most likely block the viewing of content over the 3G, due to AT&T’s “alleged throttling of bandwidth intense applications.”
Apple would prefer consumers download movies and TV content through its iTunes library, but Netflix's instantly viewable 12,000 movies and TV episodes are gaining steam with consumers.
Netflix has partnered with TiVo, Sony, LG, ZeeVee, Windows Media Center, Roku, ReQuest and others. Perhaps, Apple wants to jump on the bandwagon.
Nintendo Wii certainly makes sense as a potential Netflix partner since Microsoft Xbox 360 already offers access to the "Watch Instantly" feature.
Absent from the report is Apple TV, a device that would make it easier for consumers to watch the instant Netflix content on their TVs. "If Netflix can convince [Apple CEO Steve] Jobs and company that 'Watch Instantly' will be OK on the iPhone, then it can argue the same for the Apple TV," contends CNET.
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About the Author

Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.



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