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Netflix Abandons Qwikster: Reaction Around the Web

Just three weeks after announcing Qwikster, Netflix has abandoned the DVD-by-mail spinoff, sending the Internet into a frenzy.


Netflix has abandoned its Qwikster DVD-by-mail service, CEO Reed Hastings announced on Oct. 10, 2011. Streaming and DVD rentals will stay under the one Netflix.com website.

This move comes just three weeks after Hastings introduced the idea of Qwikster. It was the latest misstep after Netflix announced in July a price increase that sent its stock price and number of subscribers tumbling.

So while Netflix did address issues with Qwikster, it hasn't changed its stance on the new pricing.

Thanks to Storify, here's how the Web reacted after Qwikster was dumped.





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Article Topics

News · Product News · Video · Digital Media · Streaming Media · Netflix · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

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