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NBFAA Changes Name to Electronic Security Association
New branding will take place throughout the next several weeks.
After a failed attempt to change its name several years ago, the National Burglar & Fire Alarm Association (NBFAA) is officially changing its name to the Electronic Security Association (ESA).
Seventy-nine percent of the members, who are predominantly security installation companies, voted in favor of the name change. The by-laws require a 66 percent margin to pass.
"There were many hours of discussion and reflection, before the NBFAA Strategic Planning and Executive Committees and its Board of Directors voted to recommend an update of the association brand name to the membership," says ESA president Michael A. Miller. "Strategically, we feel that this name change will strengthen our association and allow us to connect with a broader membership demographic."
The new name and composite brand:
Seventy-nine percent of the members, who are predominantly security installation companies, voted in favor of the name change. The by-laws require a 66 percent margin to pass.
"There were many hours of discussion and reflection, before the NBFAA Strategic Planning and Executive Committees and its Board of Directors voted to recommend an update of the association brand name to the membership," says ESA president Michael A. Miller. "Strategically, we feel that this name change will strengthen our association and allow us to connect with a broader membership demographic."
The new name and composite brand:
- More accurately represents the services that the members and prospective members provide
- Puts the association in a position to make the strongest case to the public and authorities
- Strengthens the cause with federal and state legislators as lobbying efforts are increased
- Puts the association in position to grow membership and widen influence
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About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
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