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More Changes in Store for Custom Industry in 2010

Forecast data from various sources shows that residential market is poised for double-digit growth in 2010 and 2011, while markets for MDUs and commercial will struggle.

After all the turmoil and pain, many integrators probably think they have finally figured out the custom market. The year 2009 was the worst year on record for the industry, dropping a whopping 51 percent.

Most of you turned to the commercial and retrofit markets to stay above water and even grow a little.

Don’t get too comfortable.

Just when you thought you might have the market figured out, new consensus data from numerous sources is showing that change is in the air again for 2010 and 2011.

It is time to focus again on the residential market. While construction forecasts show the market for commercial installations is likely to tank in 2010, residential retrofit installations are expected to slightly increase. So which specific market is supposed to grow significantly in 2010 and 2011? Believe it or not, the answer is new residential single-family home construction.

CE Pro will be breaking down all the data in the Webinar "2010 State of the Custom Industry: Behind the Numbers" on Wednesday, January 20 at 2 p.m. EST. We will give you an outlook on market trends, which is valuable for motivating your staff, educating your banker, planning your marketing and more. Registration is free for CEProVIP members and CE Pro Plus members.

The session will present data on the state of the housing market and an outlook for 2010 in overall construction spending, new housing starts, existing home sales, employment MDUs, multiple vertical commercial markets and more by region and metro area. The Webinar will also offer an outlook on specific technologies in 2010, a review of the custom industry in 2009 and success stories from integrators.

All attendees will receive the following downloadable reports:
  • Executive Summary of the CE Pro Readers Survey for 2009
  • Housing Starts/Existing Home Sales/Home Prices — A Consensus Forecast (2006-2011 that includes MDUs and single family)
  • Commercial Vertical Market Consensus Forecast for 2011
  • Total Construction Spending (2007-2009) — Residential and Commercial
  • Summary Forecast on Consumer Electronics Sales (2005-2010), including breakout data on multiroom A/V and home controls
  • Housing Market Indicators by Region for 2009
  • Employment Trends in 102 Metro Areas
  • Building Permit Trends in 370 Metro Areas
  • Employment Trends by State
  • Building Permit Trends by State

2010 State of the Industry
2010 State of the Industry Report
The industry is still ticking after taking a licking. Revenues fell 51 percent in 2009, according to the CE Pro Readership Survey.
Webinar: 2010 State of the Industry
Join CE Pro editor Jason Knott and his special guests as they explain how the CE industry fared in 2009 and what the outlook is for 2010.
3D TV 101
3D is heading for the home, finally ready to crash into your clients' living rooms. Here's a primer on 3D TV.
Digital Media: Being a Content Provider
Black boxes and TVs are spinning the Web, so you better get connected.
Smart Grid Opportunities for 2010
The market for electronics pros is still developing - but you better prepare.
How to Attack the Middle Market
CE pros are adjusting to a new market paradigm that emphasizes product demonstrations and affordable solutions.
Industry Embracing Commercial, Retrofit Markets
Once "fat and happy" on the new-construction gravy train, CE pros are now feeding off the commercial and retrofit markets.

Behind every successful custom installation is a CE Pro

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Article Topics

News · Webinar · Retrofit · Commercial · Webinar · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.


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