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Monster to Intro Speed-Rated HDMI Cables

The rating system, verified by Simplay HD, is designed to take some confusion out of the HDMI cable realm.


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Monster says it is releasing "the world's only high performance speed-rated HDMI cables" and will show the rating system at CEDIA Expo, September 5-9 in Denver.

Dealers will be able to recognize the speed-rated products by the medallions on their packaging.

"Speed-rating" HDMI cables, according to head Monster Noel Lee, will help to alleviate confusion among consumers and dealers. "The mystery of HDMI is confusing people because prices vary all over the place. Just because a cable has an HDMI connector doesn't mean it meets the specifications," he says.

Speed-rated cables, meanwhile, allow consumers to select the cable for their specific home entertainment components for optimum audio and video performance, according to Monster. The rating system is backed up by Simplay HD, a third-party provider of testing technologies, programs and interoperability design standards.

Monster says it has developed five different speed ratings for HDMI cables, and describes them as follows:

Ultimate High Speed: greater than 14.93 Gbps, future ready for tomorrow's most advanced high definition audio/video technologies. (Cable for this speed is not yet available.)

Ultra-High Speed: greater than 10.2 Gbps, supporting 1080p video and beyond, 12-bit color depth, Dolby TrueHD and DTS-HD surround sound, and 120 Hz frame/refresh rates. (Monster HDMI 1000HD Ultra High Speed cable ranges in price from $99.95 to $399.95, available in 1, 2, 4, 6 meter and 25, 35, 50, 70 ft. lengths.)

Advanced High Speed: greater than 6.68 Gbps, for 1080p video, 12-bit color depth and 60 Hz frame/refresh rates. (Monster HDMI 800HD Advanced High Speed cable ranges in price from $79.95 to $349.95, available in 1, 2, 4, 6 meter and 25, 35, 50, 70 ft. lengths.)

High Speed: greater than 4.95 Gbps, for 1080p video, 8-bit color depth and 60 Hz frame/refresh rates. (Monster HDMI 700HD High Speed cable ranges in price from $69.95 to $249.95, available in 1, 2, 4, 6, meter and 50 Ft-lengths.)

Standard Speed: greater than 2.23 Gbps, for 720p/1080i, 8-bit color depth and 60 Hz frame/refresh rates. (Monster HDMI 500HD Standard Speed cable ranges in price from $49.95 to $109.95, available in 1, 2, 4, and 6 meter lengths.)

Lee says having "a certification of performance" will help integrators sell more and better cables. "They can present different levels to their customers or recommend the highest performance and have validation for it."

He acknowledges that dealers are challenged to sell clients on top-of-the-line cables. "Just establishing some kind of test methodology is huge for the installer," he says, "but for the consumer it's big because now they have a choice."

The speed rating system is available exclusively from Monster, according to Lee. "Measuring 1.3 Category 2 has just been established 2 months ago. It's available, but not that available.

"The equivalent needed to test beyond that standard isn't that available [either]. We had to develop special test gear to get that done. That's what we're showing at CEDIA [Expo]. It is exclusive to us because we developed it."




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Article Topics

News · Product News · Wire and Cable · CEDIA · Wire And Cable · All topics

About the Author

Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.

4 Comments (displayed in order by date/time)

Posted by Bill Riley  on  09/02  at  04:57 PM

Monster is paying off to be verified by Simplay HD, is designed to take some confusion out of the HDMI cable realm.


Monster to Intro Speed-Rated HDMI Cables
The rating system, verified by Simplay HD, is designed to take some confusion out of the HDMI cable realm.
http://www.cepro.com/article/monster_to_intro_speed_rated_hdmi_cables/

*Contact: Daniel Graham
Phone: 415-840-2024
Email: .(JavaScript must be enabled to view this email address)
MonsterĀ® Partners with Simplay Labs in an HDMI Educational Campaign
Companies announce a strategic marketing and R&D partnership to clear up confusion surrounding HDMI
BRISBANE, Calif., July 10, 2007 - MonsterĀ®, the world’s leading manufacturer of high-end cables, accessories, and power conditioning products, is proud to announce it has launched a strategic partnership with Simplay Labs to help educate retailers and consumers on the importance of higher performance standards set for HDMI certification.
“Consumers need to have confidence in what they buy,” said The Head Monster, Noel Lee. “Currently, there’s a lot of mis-information about HDMI, It’s confusing for a consumer to know which cable will work with not only current products, but also future generations of products.”
This partnership will include an educational initiative, including Monster’s support of Simplay Labs in trainings to the sales floor, a new line of Simplay HD verified HDMI cables from Monster, and a higher performance cable verification program that is currently in development by Simplay Labs.
“We always strive to build our cables above and beyond current specifications,” Lee added, “with Simplay HD’s strict testing and verification standards, consumers can understand the various levels of HDMI cable performance and select the right cables for their application.”
“The Simplay HD Testing Program verifies high definition components and cables for HDMI interoperability and connectivity,” explained Joseph Lias, President of Simplay Labs. “As a result, consumers can be confident when they see the Simplay HD logo, that their HD components and cables will perform as claimed and work together seamlessly. This is an outstanding opportunity for Simplay Labs and Monster to educate both retailers and consumers there are differences in cable designs, with high-performance cables going above and beyond the HDMI specification.”

Posted by Germ  on  04/15  at  08:48 AM

Absolute total BS. now, can they take normal, quality cable and slow it down? yes!!. how? by increasing impedance….. so, what they are trying to do, is increase profit margins. and doing it with subterfuge.

Posted by Yogsie  on  05/20  at  11:17 AM

Something to think thru. Very useful post on HD

http://www.atlanticcity.com

Posted by Tosha  on  06/24  at  06:39 AM

I am happy to have HD in my room at home.  The picture quality is amazing!

http://www.cheapatlanticcity.com

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