10.29.2009 — Monster Cable will sponsor the Kick-Off Presentation & Reception at the CE Pro 100 Integrators Summit. The second annual event will take place at the Hyatt Regency Century Plaza, November 2 - 4, 2009.

"The CE Pro 100 Summit affords Monster Cable the unprecedented opportunity to spend 3 days exchanging ideas and best practices with the best of the best custom integrators in North America," says head monster Noel Lee. "I don't know of any event like it anywhere."

The Kick-off Presentation & Reception will feature Mike Moore, co-founder and president of Making Customers, Inc. and creator of New Home Retailing and Finished Home Design. In his presentation, "Making Customers," Mike will discuss the relationship that exists today between companies, salespeople and consumers, how businesses created this relationship and how to heal it to best serve the businesses of the attendees.

"I'm excited to be a part of the CE Pro 100 Summit and share with attendees an introduction to the executive leadership, sales management and sales process needed to make customers, increase sales and grow business," says Moore.

In a case study, Moore will share how to implement technology, including a live example demonstrated through an online catalog of Monster products, into the sales process to market to builders and homebuyers.

Monster will hold six boardroom presentations and meet one on one with over 70 dealers in addition to its sponsorship of the Kick-Off event. The presentation and reception will be held from 5:30-8:00 on Monday, November 2.

The CE Pro 100 Integrators Summit, produced by AE Ventures for CE Pro magazine/EH Publishing, brings together custom electronics industry VIPs for executive-level education and vendor/sponsor meetings. For more details, visit http://www.cepro100summit.com or contact Shannon Murphy for sponsorship opportunities at 508-618-4224, .(JavaScript must be enabled to view this email address).