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Monster Cable Changes Name to Monster
After 32 years, Monster Cable Products Inc. officially changes name to Monster Inc.
After 32 years, Monster Cable Products, Inc. has officially changed its name to Monster.
The name change reflects the continuing evolution and diversification of Monster’s expanding product categories.
“I founded Monster to make music sound better. We did that with cable and power, followed by accessories and most recently premium headphones," says head Monster Noel Lee. "Consumers today recognize Monster as one of the leading brands in consumer electronics, with a wide range of offerings.
"Monster is doing the same thing today with our name change that Apple did with Apple Computer. All of this reinforces our vision ‘Because the Music Matters’ which is now part of our slogan. The simplified name is an expression of our continuing, ever-evolving mission.”
The marketing-savvy company has historically been one of the most protective of its brand name and image over the years, with several lawsuits to protect the brand. Under its Monster Cable brand, the company makes audio, video, and data connectivity solutions, and under the Monster Power brand, it provides high-performance AC power line conditioning and protection products for audio/video systems.
Monster holds over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
The name change reflects the continuing evolution and diversification of Monster’s expanding product categories.
“I founded Monster to make music sound better. We did that with cable and power, followed by accessories and most recently premium headphones," says head Monster Noel Lee. "Consumers today recognize Monster as one of the leading brands in consumer electronics, with a wide range of offerings.
"Monster is doing the same thing today with our name change that Apple did with Apple Computer. All of this reinforces our vision ‘Because the Music Matters’ which is now part of our slogan. The simplified name is an expression of our continuing, ever-evolving mission.”
The marketing-savvy company has historically been one of the most protective of its brand name and image over the years, with several lawsuits to protect the brand. Under its Monster Cable brand, the company makes audio, video, and data connectivity solutions, and under the Monster Power brand, it provides high-performance AC power line conditioning and protection products for audio/video systems.
Monster holds over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
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About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
2 Comments (displayed in order by date/time)
Can I use the name Monster Cable Now???
How about Monster Scam/////
Page 1 of 1 comment pages
ugh, monster - by any other name is still not a rose.
What we need are more companies like Blue Jean Cable to fight them at their own game.
Link below goes to full documentation of Monster attempting to strong arm another manufacture. Thing is, the owner of Blue Jean is a former federal litigator and took Monster to the mat. (the letter are a hoot to read)
http://www.bluejeanscable.com/legal/mcp/index.htm
The owner of BJC is so adamant in his disdain for ‘predatory practices’ of said monster that he helped raise funds for a mom n’ pop mini golf and offered his services to fight a suit brought by Noel Lee’s legal team.
http://www.audioholics.com/news/industry-news/blue-jeans.
Personally I take great pleasure in guiding friends, family and associates to sites that details Monster’s business shenanigans.