Search CE Pro

Print  |  Email  |  Share  |  News  |  Follow on Twitter, Facebook, Google+ or RSS

Mitsubishi Exits LCD Market

Company announces it will focus on larger DLP HDTVs and close two offices and reduce staff at a factory in Mexico.


With its dropping of its LCD line, Mitsubishi says it is evaluating its dealer network to match its new product offerings to appropriate distribution channels.

Mitsubishi has announced it is dropping its manufacture of LCD HDTVs to focus on 73-inch-and-above-sized displays. It is also closing two offices and limiting production at one of its Mexican factories.

The announcement came from Cayce Blanchard, senior vice president of corporate communications. It leaves Mitsubishi with its lamp-based LaserVue, microdisplays, DLP 3D rear-projection and Unisen LEDs.

Here is the complete announcement:

Mitsubishi Digital Electronics America, Inc. is restructuring the company and refocusing its business strategy to offer a wide range of visual solutions for large-screen devices.

The goal is to reclaim our position as the "large screen" company. To that end, on the Audio Visual (AV) side of our business, we will manufacture and sell micro-display projection televisions (MDPTVs) and LaserVue televisions in sizes 73 inches and above. On the Professional Visual Systems (PVS) side, the company will concentrate on projector sales, display wall, printers and large public display screens. It also plans to expand its PVS business to Central and South America.

MDEA plans to exit the LCD-TV market entirely. Mitsubishi Digital Electronics America will reduce its workforce accordingly. Its offices in Ontario (Calif.) and Braselton (Ga.) will close. All services will relocate to Irvine, Calif. Its factory in Mexicali, Mexico, will reduce its workforce as well. The factory will continue to manufacture and assemble large-screen televisions.

The company is evaluating its dealer network to match its new product offerings to appropriate distribution channels.

Behind every successful custom installation is a CE Pro

And CEPro magazine is there keeping you up-to-date on the latest products, techniques, designs and business practices. From HDBaseT 2.0 to cat5e wiring, from UHDTV to wireless lighting control, CEPro explains how they work and how best to use them. Each issue delivers constructive, real-time content to help you find innovative ways to successfully build and maintain your business.
Discover how to make smart use of today's current technologies...and those that are emerging...subscribe today!

Subscribe to the CE Pro Newsletter

Article Topics

News · Displays · TVs · 3d · Mitsubishi · Lcd · Dlp · Hdtv · Flat Panel Tv · Display · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

1 Comments (displayed in order by date/time)

Posted by Tuck  on  03/23  at  09:27 AM

I missed the world wide report that thin LCD markets are shrinking fat TV’s are gaining market share. Mits must have been the only one to get that.

Page 1 of 1 comment pages
Post a comment
Commenting is not available in this weblog entry.

Sponsored Links

  About Us Customer Service Privacy Policy Contact Us Advertise With Us Dealer Services Subscribe Reprints ©2015 CE Pro
  EH Network: Electronic House CE Ideas Store Commercial Integrator ChannelPro ProSoundWeb Church Production Worship Facilities Electronic House Expo Worship Facilities Expo