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John Caldwell Takes over StJohn A/V Lines
Just as StJohn founder Kevin Leja announced he was dropping Artcoustic, Cabasse, Cineversum and Image Screens, former partner John Caldwell opened Grace Motif to distribute the lines.
John Caldwell has formed a new company, Grace Motif, to take over the North American distribution of his previous company, StJohn Group. The news came last week just as StJohn founder Kevin Leja said he was dropping the distribution portion of his business to focus on marketing consulting.
Caldwell and Leja had been partners at StJohn since 2000. Caldwell says the split with Leja was amicable and both parties are looking forward their new respective opportunities.
John Caldwell, Grace MotifBased in Scottsdale, Ariz., Grace Motif will pick up the distribution of StJohn's former vendors, Artcoustic, Cabasse, Cineversum, and IMAGE Screens.
Grace Motif will serve the retail and residential custom A/V markets initially, with plans to address the hospitality, post production, simulator, 3D, church and worship commercial markets.
"I am launching Grace Motif to take not only these proven brands to the next level though fresh new marketing strategies, but [I] will also soon be offering a wider range of products and brands that address emerging lucrative market segments like, commercial A/V, professional A/V studio/production, 4K video, ergonomics, control software and lighting," he says.
Caldwell and Leja had been partners at StJohn since 2000. Caldwell says the split with Leja was amicable and both parties are looking forward their new respective opportunities.
John Caldwell, Grace Motif
Grace Motif will serve the retail and residential custom A/V markets initially, with plans to address the hospitality, post production, simulator, 3D, church and worship commercial markets.
"I am launching Grace Motif to take not only these proven brands to the next level though fresh new marketing strategies, but [I] will also soon be offering a wider range of products and brands that address emerging lucrative market segments like, commercial A/V, professional A/V studio/production, 4K video, ergonomics, control software and lighting," he says.
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Article Topics
News · Audio · Video · Distributors · People and Places · Stjohn Group · Grace Motif · Kevin Leja · John Caldwell · Av Distributor ·About the Author
Robert Archer, Senior Editor, CE Pro
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass.
3 Comments (displayed in order by date/time)
A pair of classy and hardworking guys.
I wish them both the best in their individual endeavors.
Thanks for the kind words Rick. Let me know if you need ANYTHING.
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Interested dealers and reps are welcome to contact me at: 480-463-4248. .(JavaScript must be enabled to view this email address) .