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Is Your Store Fun?
It wasn’t mentioned in a presentation today by CEA analyst Chris Ely, but it did show up in a survey: Do people prefer specialty A/V retailers because they’re fun?
Nope.
In a long laundry list of reasons to shop at specialty retailers, the “fun” factor ranked just about last, after pricing, knowledgeable staff, etc. Ely presented the study at the Home Technology Specialists of America (HTSA) spring meeting.
Come on. This industry was founded on fun, so if your place isn’t a great place to hang out … how about adding some fun.
Chicago-based Abt Electronics has just about the most fun destination of any integrator I’ve seen. Why not add a bubble machine to your store?
Nope.
In a long laundry list of reasons to shop at specialty retailers, the “fun” factor ranked just about last, after pricing, knowledgeable staff, etc. Ely presented the study at the Home Technology Specialists of America (HTSA) spring meeting.
Come on. This industry was founded on fun, so if your place isn’t a great place to hang out … how about adding some fun.
Chicago-based Abt Electronics has just about the most fun destination of any integrator I’ve seen. Why not add a bubble machine to your store?
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About the Author
Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
2 Comments (displayed in order by date/time)
We don’t have a bubble machine, but we’re planning on getting a big screen 3D demo up and running so we can watch kids break dance as they seizure across the floor.
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bubble machine, schmubble machine ... they have Ms. Pac-Man!