Is it Time for a New Showroom?
That’s exactly what Crown Audio, a Central Florida independent custom retailer and member of Home Entertainment Source (HES) buying group, did. The company opened a new showroom in Winter Park, Fla., in November 2012. The location joins Crown Audio’s sister store in Lake Mary, Fla.
“We were fortunate enough to grow and expand during this economy, and began experiencing a high demand from clients who wanted us to have offices closer to their homes near Winter Park,” says Wael Yacoub, vice president of Crown Audio. “With this showroom, we identified a hole in the market and will continue to grow our customer base while giving clientele added convenience.”
The new showroom gives customers the ability to touch and feel the equipment and mimic the experience they might have with their own home entertainment system. “We can even take the proposed gear for a client’s system and set it up in a room to demo their exact proposed setups,” says Yacoub. “By catering to the client in this way, we put customer service above selling and focus on the friend relationship before anything else.”
In addition to experiencing different rooms, such as the theater, bar area, or 3D room, Crown Audio lets customers dive right in by including them in the demonstration. When a customer walks in the door, Crown Audio downloads a URC app to their personal smartphone and allows them to start controlling the various systems by linking them into URC’s Total Control system. Other brands offered by the company include Samsung, Niles, Yamaha, Sony, Pioneer and Panasonic.
“We love seeing our members seize market opportunities like Crown Audio has done,” says Andy Orozco, director of communications for the HES. “This new space is a testament to the fact that if members are taking full advantage of all the resources available to them and looking for ways to not only survive, but thrive, they can succeed. We congratulate Crown Audio on its success.”
“HES has been a great partner and a huge part of our success in this expansion, allowing us to buy electronics as the big retailers do,” says Yacoub. “They help with not just purchasing product, but also allowing us to compete with big-box stores in financing and offer a huge selection of resources.”
The new Winter Park showroom is located at 1014 W. Fairbanks Ave., Winter Park, FL,32789, (407) 960-3821.