09.16.2009 — A new LED TV line was the centerpiece of Sharp’s CEDIA Expo 2009 booth.

And why not? “Eventually, we’ll probably be all-LED,” said spokesperson Melissa Non.

Sharp’s Aquos LED LCD TV Series, which began shipping in August, flanked a waterfall at the entrance of the booth. Attendees could take a closer look at the 32-, 40-, 46- and 52-inch models.

Demoing its LED technology, Sharp showed a stripped down TV with the “UltraBrilliant Full Array LED backlight” exposed. It was part of an emphasis on energy efficiency.

Sharp says its LED approach provides uniform brightness and color purity with higher luminance per watt so less power is needed. It adds that the series is mercury-free and exceeds the EPA’s Energy Star criteria for power consumption by up to 67 percent and has a long lifespan of 100,000 hours.

There was a lot of buzz about the addition of Netflix streaming to the new BD-HP52U Blu-ray player. “We’re in the midst of signing a contract with Netflix,” said Non.

Click here to view Inside Sharp’s booth.