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Independent Specialty Stores Top Consumer Reports List
Even if Costco, Best Buy and Apple get most of the traffic, Consumer Reports says independent specialty retailers get the highest overall ratings from in-person electronic purchasers.
A new study from Consumer Reports gives the specialty retail channel something to cheer about.
The survey of 29,922 consumers shows that independent specialty retailers have the highest ratings among shoppers, ranking best in customer service and product quality, good in selection and buying ease and in the middle for price.
The ranking was:
Apple stores ranked high in terms of customer service, while warehouse stores were downgraded for lack of selection. However, they tend to have longer return policies.
In the online category, Crutchfield.com scored highest. The website was commended for its access to its online access to advisers, via online chat or phone. Amazon ranked third in the study.
The survey of 29,922 consumers shows that independent specialty retailers have the highest ratings among shoppers, ranking best in customer service and product quality, good in selection and buying ease and in the middle for price.
The ranking was:
- Independents
- Costco
- Apple store
- Staples
- hhgregg
- Sam's Club
- BJ's Wholesale
- Target
- P.C. Richard & Son
- Sears
- Radio Shack
- Best Buy
- Fry's Electronics
- Walmart
Apple stores ranked high in terms of customer service, while warehouse stores were downgraded for lack of selection. However, they tend to have longer return policies.
In the online category, Crutchfield.com scored highest. The website was commended for its access to its online access to advisers, via online chat or phone. Amazon ranked third in the study.
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About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
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