How Bad is Business? It Sucks
Coming to CEDIA Expo 2009 is a time for integrators to get excited about new business opportunities.
The trouble is that before the show even started, I was bombarded by several integrators telling me how bad business is. It sucks.
One very successful integrator told me this fall is going to "make or break" many custom retailers in his market. He said many companies in his area have already been through massive layoffs and don't have anymore to cut.
"They have one foot in the grave and they don't even know it," he says, "because they are continuing to conduct business as usual."
Other guys are telling me lessons they have learned, including not to rely on contracts with homebuilders, but make all contracts directly with the homeowners, using builders only for access to the account.
The trouble is that before the show even started, I was bombarded by several integrators telling me how bad business is. It sucks.
One very successful integrator told me this fall is going to "make or break" many custom retailers in his market. He said many companies in his area have already been through massive layoffs and don't have anymore to cut.
"They have one foot in the grave and they don't even know it," he says, "because they are continuing to conduct business as usual."
Other guys are telling me lessons they have learned, including not to rely on contracts with homebuilders, but make all contracts directly with the homeowners, using builders only for access to the account.
Subscribe to the CE Pro Newsletter
About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. Jason graduated from the University of Southern California.
3 Comments
what was great about it? he just stated the obvious.
Short and sweet. No stochastic ism, haha.
Page 1 of 1 comment pages




Business as usual folk’s, nothing to see here, move along. Great article. I really like the CEpro blogs. They rock! Thanks Jason