08.19.2008
ANAHEIM, Calif. - Home Entertainment Source (HES), the A/V specialty division of Brand Source, is proud to announce the addition of a Sunfire program for members of its buying group. The factory direct program is set to launch on October 1, 2008 and will include individual as well as group incentives. Group members will be subject to approval and authorization by Sunfire.

"We are very excited to announce a partnership with a brand that's so well respected by our members. The performance of the product and Sunfire's market strategy offer a great solution for our group," stated Jim Ristow, Executive Vice President of HES.

"Throughout our 14 year history, Sunfire's unconventional approach to research and design has resulted in products that have positively impacted the audio industry as a whole. Introducing these products through qualified, professional dealers has always been tantamount to the successful growth of Sunfire. The partnership between Home Entertainment Source and Sunfire is a natural fit as we combine the expertise of many of the finest dealers in the U.S. with the relevant home theater products we sell. We are all looking forward to tremendous success," stated Mark Weisenberg, General Manager of Sunfire.

About Sunfire
Founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets unconventional luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard.

Dedicated to improving the state of the art in audio processing for home theater, Sunfire's numerous patented technologies represent over 35 years of scientific research by Mr. Carver, culminating in several industry firsts. Innovative patents include the Tracking Downconverter power supply used in the company's acclaimed, award-winning subwoofers and amplifiers, as well as the High Pressure, High Back-emf technology also used in its subwoofers.

About Home Entertainment Source
Home Entertainment Source (HES), the A/V specialty division of Brand Source, is a not-for-profit organization with approximately 500 members. HES provides specialized pricing, merchandising allowances and rebate programs to the CE independent specialist, while using the size and power of Brand Source to provide a multitude of general business services. With annual sales exceeding $1.8 billion, HES ranks as one of the largest buying groups in the CE industry.